this isnt just about Kimmel and Kanye it's about who gets to be a creative genius in America and who we'd rather see as a clown

I believe the company has good intentions, and is run by people who do not want to be racist or to create racist contributions to culture. Nevertheless, the company made a cultural contribution that was predicated on racist ideas. It's particularly egregious to trade in racist ideas when it's not for artistic purpose or to comment on society, but to sell a product. Therefore, the most helpful thing I can do is to help them fix the broken process within their company that produced this unfortunate result.

Kenan Malik writes that the attempt to preserve "cultural identity and authenticity" is largely an inauthentic act, one steeped in relativism and traditionalism, and more concerned with how individuals "should" act than how they actually do. Thanks to @kemp for the link.