How to figure out what a client's budget really is. "Don't be smarmy. Don't be curt. Be respectful, be honest, and inform your prospect during the sales process. If you do it right, right from the start, you'll build mutual respect and communication into the entire project."

Tips for effective sales management. Not particularly useful to me at the moment, since 90% of my work is long-term contracts, but good advice in general. "As my friend said, we are all selling at the end of the day. So, stop being afraid of the S-word. By finding a way to balance your creative role with giving sales the proper attention, you can improve the projects you’re working on and grow your business."