"We had an idea. Go to a place. Ask fifty people the same question. Film their responses."

The mayor of La Paz, Bolivia, has instituted a program where in teenagers dress up as zebras and act as crossing guards. This helps solve the problem of dangerous traffic in La Paz. This is great. Absolutely great.

The head of a company that makes videos go viral explains exactly how it's done. The commenters go crazy. Very interesting in the specific sense, but even more so in the overall evolution of media.