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Leah Fessler: Three words make brainstorming sessions at Google, Facebook, and IDEO more productive (Quartz)
Leah Fessler: Three words make brainstorming sessions at Google, Facebook, and IDEO more productive (Quartz)
While the phrase “How might we” seems pretty basic, each word is intended to serve a specific purpose. “How” asks employees to be descriptive, “might” suggests there are good answers, but not a single correct answer, and “we” evokes inclusivity and teamwork. [...] Asking “How would we do this” or “How do we do this” can give employees performance anxiety, she says: People may stay silent for fear of giving half-baked or incorrect answers. By contrast, “the beauty of the phrase ‘How might we do this’ is that it eliminates fear, stress, and anxiety by supportively implying that there may be more than one solution, and that nothing more is needed at the moment than ideas,” says Greaves. “This is the language that primes our mind for having fun exploring, and pushing beyond what’s already known.”
·qz.com·
Leah Fessler: Three words make brainstorming sessions at Google, Facebook, and IDEO more productive (Quartz)