If we are going to ask people, in the form of our products, in the form of the things we make, to spend their heartbeats—if we are going to ask them to spend their heartbeats on us, on our ideas, how can we be sure, far more sure than we are now, that they spend those heartbeats wisely?

On "shortening your workweek" in every way: outsourcing, clever promotion techniques, social engineering, and focusing on the right things.