Employees were also having difficulties figuring out who was still on staff, and what areas of infrastructure needed more support to keep things up and running. One worker who wanted to resign said she had spent two days looking for her manager, whose identity she no longer knew because so many people had quit in the days beforehand. After finally finding her direct supervisor, she tendered her resignation. The next day, her supervisor also quit. Others were spending hours trying to track down which teams they were on. Some said they were asked to oversee duties they had never handled before. The changes were occurring in a near total information vacuum internally, employees said. Twitter’s internal communications staff has been laid off or left, and workers said they were looking outward for information from media articles. Mr. Musk has increasingly downplayed the role of traditional media over the past few months, citing Twitter as one of the best platforms for the rise in “citizen journalism,” as he put it.

Tens of millions of people made a decision to spend their time with the simple, mobile photo-sharing application that was not Facebook because they liked its subtle interface and little filters. And so Facebook bought the thing that is hardest to fake. It bought sincerity.

Enablers. “If you didn’t hear, yesterday Charlie Sheen joined Twitter. Today he very well may reach 1 million followers (as I type he’s already passed the 900K mark). How did it happen? Why all of a sudden did he wake up and decide it’s Twitter time? And how was it that Charlie Sheen went from non-twitterer to hardcore twitterer overnight? Short answer: he got a lot of help from a team of experts at Ad.ly, a small Beverly Hills start-up that focuses on celebrity endorsements via Facebook and Twitter.”