If all I said was “suck my dick,” you can’t arrest me for that. Before the video even started, I asked him for like five minutes what the reason for handcuffing me was. So I was like: “You can’t hear me? Then I’m going to sing it to you.” The words just came. And I already know, if this went to your supervisor, [sings] you about to lose your job. I know my rights and I know the law.

"We had an idea. Go to a place. Ask fifty people the same question. Film their responses."

Entertaining ad campaign by Crispin Porter + Bogusky. I'm not going to start eating BK, but this is tasty.

The head of a company that makes videos go viral explains exactly how it's done. The commenters go crazy. Very interesting in the specific sense, but even more so in the overall evolution of media.