How to present and sell design: 1) Don't wing it — postpone until you're ready. 2) Really sell your design — the idea that 'good design speaks for itself' is a myth. 3) Don't get subjective or allow your feelings to get hurt — tell them to tell you when it doesn't work. 4) Don't embarrass the client — make them look good, be honest, listen to them.

How to figure out what a client's budget really is. "Don't be smarmy. Don't be curt. Be respectful, be honest, and inform your prospect during the sales process. If you do it right, right from the start, you'll build mutual respect and communication into the entire project."