So the attempt to launch a from-scratch, celebrity-free outlet for longform music journalism has failed. Can a Kickstarter fail “spectacularly”? I don’t know. But reaching 17% of a proposed goal is something, for sure. This isn’t schadenfreude, though; there’s nothing in the Uncool idea to root against, per se. It’s more an opportunity to consider how campaigns like this, when undertaken in good faith, can underachieve. In brief: the idea may be modern, but the underlying realities are rooted in basic political economic realities that date back a very, very, long time.

Rappers are presented as violent, vulgar sexists and homophobes, and then they're not only expected to have fully-formed opinions on social issues, but progressive ones. This is an ugly update on the always implicit, often explicit demand that hip-hop, if it is to be lauded and celebrated, must espouse a strong, left-leaning political message.

His homemade philosophy is such that he can just wander around trying to be honest and respectful of others, and how they react to that effort is entirely their problem, not his. This is why no pockets of ickiness in the audience reaction feel particularly sad.

‘Once upon a time, dance pop was about self-affirmation, and the thing being affirmed was usually some sort of identity—ethnicity, gender, sometimes class, and maybe even sexuality. The Nicki generation seizes a whole new subject for pop: not who you are and how you made it, but the meaning and experience of celebrity once you have it. In place of identity, these prima donnas are performing fame. And doing it with what you might even call “taste”: an idiosyncratic aesthetic vision for everyday life, one that has nothing to do with where they’ve been and everything to do with synthetic aspiration. Minaj isn’t being inauthentic about celebrity—celebrity is the most authentic thing about her.’