Andy Cush: How Slowed + Reverb Remixes Became the Melancholy Heart of Music YouTube (Pitchfork)
Houston hip-hop’s chopped and screwed sound has inspired one of the internet’s loneliest and most beguiling corners.
Moore, known to his 24,000 subscribers as Slater, is regarded among aficionados as the originator of the “slowed + reverb” phenomenon, a simple DIY remixing style that has thrived on YouTube in recent years. Slater provided a blueprint that many others have followed: Start with a moody song that’s already popular on YouTube; ratchet up the sense of druggy melancholy by slowing it down and adding a touch of digital echo; pair it with similarly wistful animation; watch the views pour in.
The songs that people want to hear, in other words, often owe a sonic debt to Screw before they’ve even been slowed, having absorbed it directly or through Screw-influenced artists.
Jody Rosen and Chris Molanphy: “Harlem Shake” is no. 1 after Billboard begins counting YouTube views: What this means for the future of the charts. (Slate)
YouTube crushing everything does seem like a concern. I love novelty songs, I ride hard for novelty songs—but if, suddenly, all our big hits are goofy YouTube-incubated one-offs, the novelty song will cease to be novel.
‘No amount of lawsuits or legal threats will change the fact that this behavior is considered normal — I'd wager the vast majority of people under 25 see nothing wrong with non-commercial sharing and remixing, or think it's legal already.’
"A collaborative music/spoken word project." A collection of YouTube videos of people playing various instruments all in the B-flat key. Start and stop and fade them each in any way at any time. This is awesome.