Eric Harvey: I Started a Joke: "PBR&B" and What Genres Mean Now (Pitchfork)
"PBR&B" spread because lots of people were talking about these particular artists, but the artists themselves were left out of such conversations. That's how it usually happens: Their work is left to be sorted like cereal boxes, independent of their own agency. Artists are sometimes asked by fans and inexperienced journalists to describe the "type of music" they make, and they’re often rightfully itchy about making these distinctions themselves. It’s not so much that there’s a right or wrong to genres, but it’s more the case that genres are power moves, able to define music far beyond any artist’s own wishes.