Jordan Kisner: The Dark Art of Mastering Music (Pitchfork)
The mastering engineers I spoke to for this story kept using the same phrase when describing their job: “to make the song competitive in the marketplace.” That is, making the music sound better in audio quality—clearer, louder, more vibrant—than anything else out there. Traditionally, the “marketplace” has been radio, where a well-mastered song hits that sweet spot where you feel immersed in the music but not battered by it. If your song is poorly mastered, the logic goes, people won’t want to buy your album. Worse yet, they might switch stations. And now, the marketplace also includes online streaming, which has raised the popularity of listening to music on headphones or portable devices with lousy speakers—platforms that require their own kind of mastering.