OpenAI researchers analyzed 1.5 million ChatGPT conversations to understand consumer behavior. They found that three-quarters of all chats focus on practical guidance, information requests, and writing. Only about 30% of use is tied to professional work, with most conversations supporting personal tasks. Coding and self-expression remain less common. Why It Matters: The data shows ChatGPT has become a routine assistant for everyday decisions and quick writing tasks. Marketers, educators, and small businesses can lean on this trend to create services that plug into how people already use AI, from content drafts to on-demand research, making AI easier to adopt in daily workflows without a steep learning curve.

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