Perplexity to pay Snap $400M to power search in Snapchat | TechCrunch
Snap agrees to integrate Perplexity’s AI search engine into My AI, and Perplexity will pay $400 million in cash and equity. The feature is slated to appear in the app early next year. The arrangement grants Perplexity exposure to Snapchat’s 940 million users and lets Snap begin recognizing revenue from the deal in 2026. Snap announced the partnership while reporting Q3 2025 revenue of $1.51 billion, up 10%, and a narrowed loss of $104 million. The $400 million price tag highlights the premium AI firms will pay for built-in scale. For Snap, the agreement converts its My AI feature from a user perk into a material revenue source.
