Strategy

A product journey map is a key part of the product development and design process as it serves as a peek into how your users see and experience your product or service. It also enhances the overall…

The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as the product’s true…

A way to structure the logical approach to product discovery & reduce the likelihood of product failure

Product strategy defines how your product will attain the company vision while meeting the business objectives and achieving a…

Good values = good goals = good product. Root your roadmap in something meaningful.

The product roadmap is a long-term product development plan that gives all product stakeholders the information they need to coordinate…

The first time I heard the word ‘Storytelling’ was when I was at a bookstore.

“Dammit, Morpheus. Not everyone believes what you believe.”

An insight driven and well thought out product strategy, can drive an industry into the adoption of a hidden customer need

When writing a product strategy, it can take many forms. Some people write long documents that last for many pages, others are more…

Scorecard to be used with your Product Coach, Manager, or for your own self-assessment.

This article outlines 4 key components of a great product management career framework. (1) Career Path (2) Product Management Skills (3)…

Customer Journey Maps are a visual representation of the interactions and relationships between brands and customers. Indirectly, the…