Chapter 1 - Intuitive vs Deliberate Thinking

Chapter 1 - Intuitive vs Deliberate Thinking

The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
Amazon.com: The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
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The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
The Power of Positivity | Brain Games
The Power of Positivity | Brain Games

Bandura (1977) - Self-Efficacy Theory

This study introduces self-efficacy, defined as the belief in one’s ability to achieve specific outcomes. Bandura identifies four key sources that shape self-efficacy:

Mastery Experiences: Success builds confidence, while failure undermines it. Vicarious Experiences: Observing others succeed boosts belief in one’s own abilities. Verbal Persuasion: Encouragement and positive feedback enhance self-belief. Emotional States: Calm, positive emotions support confidence; stress and anxiety hinder it. Self-efficacy influences goal-setting, effort, persistence, and emotional resilience. It’s not fixed and can be improved through incremental success, positive reinforcement, and emotional regulation.

This groundbreaking theory has shaped research in education, sports, and personal development by demonstrating that belief in oneself is critical for success.

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The Power of Positivity | Brain Games
Thinking, Fast and Slow
Thinking, Fast and Slow

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

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Thinking, Fast and Slow
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model.
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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime