In the Media

What happens when L&D professionals start thinking like marketers? In this latest episode of the L&D Must Change podcast, Jess Almlie talks with Mike Taylor and Bianca Baumann about how adopting a marketing mindset can transform learning experiences. From learner personas to emotional storytelling and irresistible content design, they share real-world strategies and small shifts with big impact. Discover how to connect more deeply with learners and elevate engagement.   Jess, Mike, and Bianca discuss ➕ The benefits of L&D adopting a marketer mindset ➕How to apply key marketing concepts for L&D such as creating learner personas, developing learner journeys, and crafting emotionally resonant content.  ➕Using the SURE framework (Simple, Useful, Resonant, Easy to scan/process) when writing descriptions, designing content, and communicating with learners ➕Small shifts in approach that lead to big impact on learner engagement and content effectiveness ➕Leveraging marketing tools like platforms and analytics ➕Using learners' subconscious decision making to drive outcomes What's your favorite marketing technique to apply in your L&D/TD role? #LDMustChange #MarketingforLearning #LearningandDevelopment #TalentDevelopment #Podcast

Podcast · Mind Tools Ltd · The Mind Tools L&D Podcast is a must-listen for anyone involved in Learning and Development or Human Resources. The weekly show features regular appearances from the Mind Tools team plus special guests to get right to the heart of issues affecting the L&D and HR communities.

Brian Washburn interviews author and consultant Mike Taylor about the impact of marketing on L&D and his new book, Think Like a Marketer, Train Like an L&D Pro.

In this episode of the Learning While Working Podcast, Bianca Baumann and Mike Taylor share insights from their latest book, ‘Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning’, and dive into actionable strategies that L&D professionals can borrow from the world of marketing. Discover why shifting your mindset from “order taker” to strategic business partner is essential for today’s L&D professionals. We also uncover how to personalise learning at scale, run effective learning campaigns, and apply marketing-inspired strategies to create learning experiences that resonate – and deliver results.

Pull up a chair... this episode is a coffee chat with two brilliant minds in Learning and Development who followed wildly different paths to end up co-author...

Development Nerds · Episode

In this episode, discover how a marketing mindset can transform L&D. Bianca Baumann and Mike Taylor share tips to boost engagement, impact, and business value.

Marketing and L&D have similarities. Marketers use strategies and technologies that can transform the work of L&D teams and individuals.

The goal of any L&D department is to influence and change behavior. And guess what? That’s the same goal of the marketing department. Marketers are great at grabbing attention and convincing people to carry out an action, and many of the strategies and tools they use can also help L&D teams improve the success of training programs. Join us for what we know will be a great conversation with Bianca Baumann, VP Learning Solutions & Innovation at Ardent and co-author of the soon to be released book, 𝗧𝗵𝗶𝗻𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿, 𝗧𝗿𝗮𝗶𝗻 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗟&𝗗 𝗣𝗿𝗼 coming in May from ATD Press. ______________________ Bianca Baumann is a seasoned L&D strategist with 15+ years of experience. Passionate about consulting on effective new solutions to serve learners’ needs, she’s developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education. She’s the co-author of “Think Like a Marketer, Learn Like and L&D Pro – Strategies To Ignite Learning": https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507