“A pencil manufacturer’s association of the Ellington name with its replica version of the Blackwing pencil is a matter of very wishful thinking. Others might call it misleading.”
Duke Ellington, Blackwing pencils, and aspirational branding
“It’s curious that as Moleskine steps back from the abyss of aspirational branding (‘the legendary notebook of Hemingway, Picasso, and Chatwin’), California Cedar has jumped in, head first, without even putting on a helmet.”