Crafted, baked
I noticed this morning: Pepperidge Farm now packages its bread as “Crafted Baked Goods.”
Crafted
The vitamin and mineral supplement Airborne is “crafted.” In fact (or in adspeak), it’s “specially crafted.”
Artisan, no
Indiscriminate and cynical use has made artisan and artisanal into worsened words.
False needs in the mailbox
“False needs” is our household’s name for the catalogues that come to our mailbox, day after week after month after year.
The dictionary as commercials
Why Merriam-Webster recycled madeleine as its Word of the Day.
Close reading Taco Bell
“Two things strike me here: the verb to start (‘We start with 100 percent USDA-inspected beef’) and the identification of oats and soy as seasoning.”
Cereals in the hands of an angry blog
No. 21: analysis of sloppy Post cereal box design and copywriting