A startling phrase in the “Oxen of the Sun” episode of James Joyce’s Ulysses: “Trumpery insanity. The phrase, alas, is not political prophecy, and it’s not even of Joyce’s invention.
From the “Wandering Rocks” episode. Blazes Boylan is supervising the preparation of a gift basket to be delivered to Molly Bloom, whom he will visit that afternoon.
It’s fitting that ad canvasser Leopold Bloom, who goes to sleep thinking of “one sole unique advertisement to cause passers to stop in wonder,” should see Saint Patrick as an ad man who came up with a smart way to capture the public’s attention.