White Rose Tea
Two ads.
Perimeter oscillations
I’m not sure how I came to notice this document, a 2008 working proposal for a redesign of the Pepsi logo by “brand guru” Peter Arnell. Newsweek deemed it real. If it’s not real, it’s at least real gone.
“Butter maiden” retired
The days of Native American “mascots” belong in the past.
VapoRub, the earliest camel-case brand name?
It dates to at least 1920.
||: ALL-ONE! :||
The evolution of the Dr. Bronner label from 1973 to 2015.
“Warner’s” Trade Mark Super 8
If my name were Warner, I’d trademark it and write it that way too.
Many Lifetymes
Lifetyme Mixed Grass Seed
“I know that the first day of spring isn’t necessarily the best day to sow grass seed, but it is a good day to post something about grass seed.”
Bernhard’s cat
Lucian Bernhard, creator of the Cat’s Paw logo and much more.
Cereals in the hands of an angry blog
No. 21: analysis of sloppy Post cereal box design and copywriting