“Grammar geeks are in overdrive,” says a New York Times article, which presents the choice as “apostrophe hell.” Not really. The best solution is to add ’s to make each name possessive.
The New York Times addresses a burning question of the day: Should there be an apostrophe in the title of Taylor Swift’s forthcoming album Tortured Poets Department ?
“Householders, if you must proclaim your glory to the passerby, think of the way bands manage their names: The Beatles. Or better: The Smiths. Plural, not possessive.”
“This American Life has updated its 2011 story on patent trolls, ‘When Patents Attack!’ The humble apostrophe plays a part in events recounted in the update, proving to be the crucial bit of evidence in a court case over patent rights.”
David Marsh, who created International Apostrophe Day, isn’t troubled by the disappearance of the apostrophe from the name of the British book chain Waterstones