Menthol trickery
Here’s a deeply researched and deeply disturbing book: Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (Chicago: University of Chicago Press, 2021), by Princeton historian Keith Wailoo. Wailoo begins with Dave Chappelle’s question: “Why do black people love menthols so much?” The joke answer, of course: “Nobody knows.” But tobacco companies and advertising consultants know.