From Chicago Syndicate (dir. Fred F. Sears, 1955). Some hoods are giving undercover agent Barry Amsterdam (Dennis O’Keefe) a hard time: “Must be Phi Better Whatchamacallit.” “Kappa.” “Kappa — or copper.”
Pound for pound, those seventy-five words proved themselves among the most effective pieces of commercial copywriting of all time, briskly connecting the product’s intangible qualities — usefulness and emotion — to its material specification, thereby selling both the sizzle and the steak.
Margaret Sullivan, a former public editor of The New York Times, writes about “an ugly case of ‘false balance’” in that newspaper. It’s in a story about Kamala Harris’s and Donald Trump’s plans to increase afforable housing.
Actual label text: “By choosing our cotton products, you’re supporting Walmart’s investment in Better Cotton’s mission. “This product is sourced via a system of mass balance and therefore may not contain Better Cotton.” I’m not surprised to discover a page about Better Cotton and greenwashing.
Just write down the first letter of each word: o b o e w s c o b w i t g n o e i a y n f p o t u s Which you can then expand into: “On behalf of everyone whose story could only be written in the greatest nation on earth, I accept your nomination for President of the United States.”
An imaginary Wanda Sykes confronts Larry Dvaid: “Why’d you go and introduce that little girl to that anti-vax worm-eaten bear-pranking whale-beheading no-account plug-ugly drug-addict conspiracy-ass Trump-flunkie?”
Aleksandr Ivanovich Luzhin (John Turturro) uses a tiny datebook as a notebook to record chess games (or, at least, lines of play). From The Luzhin Defense (dir. Marleen Gorris, 2000).