Fiat Strada is a compact pickup truck that has been a huge success in Brazil and has been the best-selling vehicle since 2021. With over 2 million units produced since its launch in 1998, the Strada has proven to be a versatile and reliable workhorse that can also serve as a comfortable and stylish travel companion. Now, Fiat is expanding its global presence by introducing the Strada to the Middle East and Africa region (MEA), where it aims to offer higher standards in technology, design, and safety to the compact pickup market.