In our discovery conversation, we’ll ask questions like:Who are your main competitors?Who is your target audience?What feelings do you want your brand to convey?What are your goals for this branding effort?What other brands or companies do you admire?Why is now the right time for this work?
How did you find us?What do we need to know about your company?Why is this a good time to focus on your brand?Where are you hoping this new brand will lead?
Brandwork is important because it allows you to understand how your type and colors and logo feel in various different contexts. But Brandwork isn’t the same thing as final, production-ready files. If we put together a sample event invitation, it might not be for a real event. If we mock up a website landing page, it may not have all the right content and CTAs. The details are just there to help things feel real, so that you can understand how all the brand elements work together. Because that will help you decide which direction you want to go.
A standard project scope includes two rounds of revisions. That means you’ll see designs, provide feedback, see updated designs, provide more feedback, then see final designs for approval. If you need additional revisions, we can either build them into the scope from the start, or we’ll charge an overage fee — that approach helps keep feedback clear and concise, which saves everyone time and energy all around.
Live with it — set your logo as your lock screen & see how it feels each time you tap your phoneKnow your audience — remember that what works best may not be what you like bestGather the stakeholders — let all your key decision-makers weigh in on the options before any revisions begin
