noticing a lot of brands utilizing a specific intro style on tiktok that i am calling “shock and sell”. start with a shocking viral clip and transition into a hard sell. examples here from reformation and aeropress. pic.twitter.com/MJ0R7u6Pam— Rachel Karten (@milkkarten) April 16, 2024

The @MTA needs a campaign on all the amazing things that happen on the subway: strangers helping with directions, someone picking up your dropped glove, the whole car applauding for a particularly talented husker, kids thrilled to be riding the train, 1/— Sara Lind (@saraklind) February 24, 2023

“I know it’s not as easily quantifiable, but Apple is utterly annihilating brand value, trust and goodwill with these ads. How is the revenue possibly worth it? As a developer, this sucks. As a user, it sucks. As someone who cares about Apple products it’s just profoundly sad.”