If your company’s OKRs are primarily business outcome oriented, how do you get UX improvements prioritized that don’t move a business metric?— Pat Bergstresser (@PatThePM) June 3, 2023

I prefer the simplest way to deliver a desired effect. I don’t say that I need springs and complex timings, because they might not be the best solution for the task. What is the best solution? The excerpt describes how I approach that question. tl;dr Design is how it works. pic.twitter.com/ayEosvACOi— Ken Kocienda (@kocienda) September 17, 2022