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TikTok’s 3 strategic comms mistakes with this video:
TikTok’s 3 strategic comms mistakes with this video:
1) LITERALLY DOING THIS 👀The TikTok team was so concerned with getting the words exactly right that they had the CEO read from a script. But trust is won or lost through body language — not words — and the script messed up… — Lulu Cheng Meservey (@lulumeservey)
·x.com·
TikTok’s 3 strategic comms mistakes with this video: