— Brandon Michael Clark (@runthatBMC)

noticing a lot of brands utilizing a specific intro style on tiktok that i am calling “shock and sell”. start with a shocking viral clip and transition into a hard sell. examples here from reformation and aeropress. pic.twitter.com/MJ0R7u6Pam— Rachel Karten (@milkkarten) April 16, 2024

Between the Iheartradio fake podcast listeners story, Facebook getting publications to pivot to video with fake data, and now this story about WB HBO max cooking the books… kinda feels like our entire attention economy is built like a ponzi scheme and all this shit is made up— Jacqueline (DJ Horse Jeans) (@Horse_Jeans) September 28, 2022

We pulled off an SEO heist that stole 3.6M total traffic from a competitor.We got 489,509 traffic in October alone.Here's how we did it: pic.twitter.com/sTJ7xbRjrT— Jake Ward (@jakezward) November 24, 2023

X is a fog-of-war machine.

the eccentricity of a brand should map to how often people interact with itif often: calmer and more conventional, if less often: eccentric and uniquee.g. boutique hotels and restaurants can/should have highly memorable design language because you don't spend much time there— kepano (@kepano) May 18, 2023

PlayStation ad, 1994. pic.twitter.com/fyDUqjyj0t— Chris (@PSPolygons) May 7, 2023

The @MTA needs a campaign on all the amazing things that happen on the subway: strangers helping with directions, someone picking up your dropped glove, the whole car applauding for a particularly talented husker, kids thrilled to be riding the train, 1/— Sara Lind (@saraklind) February 24, 2023

"They're coming for every second of your life" –@boburnham pic.twitter.com/RhkYrDZbxR— Clayton Cubitt (@claytoncubitt) November 2, 2022

It is really sad to me that Apple needs to start taking Casino Game Ad Money in order to make their line go up for the shareholders. When Steve introduced iAds and the whole pitch was, "These ads aren't garbage, you'll like these ads." This department shouldn't exist at all, imho https://t.co/VHOeryW5Ro— Cabel (@cabel) October 25, 2022

“I know it’s not as easily quantifiable, but Apple is utterly annihilating brand value, trust and goodwill with these ads. How is the revenue possibly worth it? As a developer, this sucks. As a user, it sucks. As someone who cares about Apple products it’s just profoundly sad.”