noticing a lot of brands utilizing a specific intro style on tiktok that i am calling “shock and sell”. start with a shocking viral clip and transition into a hard sell. examples here from reformation and aeropress. pic.twitter.com/MJ0R7u6Pam— Rachel Karten (@milkkarten) April 16, 2024

Between the Iheartradio fake podcast listeners story, Facebook getting publications to pivot to video with fake data, and now this story about WB HBO max cooking the books… kinda feels like our entire attention economy is built like a ponzi scheme and all this shit is made up— Jacqueline (DJ Horse Jeans) (@Horse_Jeans) September 28, 2022

"They're coming for every second of your life" –@boburnham pic.twitter.com/RhkYrDZbxR— Clayton Cubitt (@claytoncubitt) November 2, 2022

“I know it’s not as easily quantifiable, but Apple is utterly annihilating brand value, trust and goodwill with these ads. How is the revenue possibly worth it? As a developer, this sucks. As a user, it sucks. As someone who cares about Apple products it’s just profoundly sad.”