With Hardware, you have to really live with the decisions you make Those decisions get transferred over to consumers that subconsciously realize they have to live with it tooThat’s why people complain about devices more than software & with the prestige of the Humane team…… pic.twitter.com/0rlni7dL0r— Reggie James (@HipCityReg) March 28, 2024

— Brandon Michael Clark (@runthatBMC)

Here's the crappy G I sent and then the one he sent back. The dude rocks. — Mike Smith (@mikesmith187)

I’m digging the new look! 👀 what do we think?! — Andrea (@iiiitsandrea)

Experimenting with typography and colours.Which colour combination is the strongest? pic.twitter.com/UtIOirVwzC— Dan Purdie (@DanPurdie16) April 12, 2024

Brand identity https://t.co/DToOwvexPW

this is the most accurate take on why humane is failing to capitalize on their moment in the spotlightthey communicate features instead of lifestyle. hardware specs instead of philosophy. their name is humane, and yet they haven't even mentioned what that means for their… https://t.co/zbttM9jDa6— Carmen Gutierrez (@carmguti) April 3, 2024

cried thinking about this last night pic.twitter.com/c1ZfhfNfjB— diet cokette (@chickpeasy) December 22, 2023

This design system brand expression visualisation from Starbucks is very niceThe battle between brand expression and predictable system patterns is always a tough thing to figure out, but they present theirs on a scale:Functional ↔️ Expressivehttps://t.co/JsW7ehPKGV pic.twitter.com/YARtcvUHiQ— luis. (@disco_lu) November 27, 2023

https://t.co/Qic7TNZqHJ — Mucho (@wearemucho) is a lot of studio and they have a new website I think. It doesn't matter, it is a good excuse to revisit their work. Clean classics. pic.twitter.com/Ru6imbVLXk— thisisgrey (@thisisgrey) November 9, 2023

The absolute gall of banishing any books mentioning gay people or racism to an optional bundle called "Share Every Story" specifically to allow customers to opt out of sharing those stories https://t.co/mIoencmPBK pic.twitter.com/be7rB82y35— Jenny Nicholson (@JennyENicholson) October 16, 2023

We've officially moved on from retro-style mascots to "weird little guys" pic.twitter.com/WTT0JGK4sT— Elizabeth Goodspeed (@domesticetch) October 12, 2023

the eccentricity of a brand should map to how often people interact with itif often: calmer and more conventional, if less often: eccentric and uniquee.g. boutique hotels and restaurants can/should have highly memorable design language because you don't spend much time there— kepano (@kepano) May 18, 2023

“Mattel Electronics Logo on the Backside of "Computer Gin" Manual, 1979.”

New work: Brand identity and logo design for @eigenlayerThe identity features interchangeable wordmarks—intended to look and feel similar to each other, but are different in orientation and alignment—as well as symbol counterparts with its own codified visual system. pic.twitter.com/R5BL3f1qcA— adam ho (@omgadamho) March 16, 2023

The @MTA needs a campaign on all the amazing things that happen on the subway: strangers helping with directions, someone picking up your dropped glove, the whole car applauding for a particularly talented husker, kids thrilled to be riding the train, 1/— Sara Lind (@saraklind) February 24, 2023

How to get your first client or project as a new freelancer or graduate. Power tip: you can do this at any time, even if you have a full time job or are still in school.(a thread) pic.twitter.com/imXWVjAOyX— Chris Do (@theChrisDo) February 4, 2023

“What do we do on our Brand Trial? Glad you asked. Here's an example. ☺︎ We are working with Jürgen and Valentin from Semantical on a Brand Design Trial. Jürgen was the founder of Cultured Code, known for their popular task management app, Things. [1/7]”

“[B] N → XYZ”

"look at this fucking freak" is a lot more powerful than politicos realize https://t.co/b0uzX9xZjE— Edward Ongweso Jr (@bigblackjacobin) November 11, 2022

making (fictional) convenience store logos 🙂 pic.twitter.com/HMRrmAmCRc— Nat King (@heynatking) November 3, 2022

I’m picky with brands for obv reasons but brain dead is sincerely my favorite bc they embrace being a nerd about stuff u likeLike I can’t think of another brand that would collab with magic the gathering, APC, make artisanal olive oil and ceramics in the same year— ⛓⛓ (@marksnotnice) October 20, 2022

The logos of Japanese designer Kazumasa Nagai.Discover more Japanese logos at https://t.co/2OFIoglbzt#logos #branding #designhistory #graphicdesign pic.twitter.com/xnFAccfSqp— LogoArchive (@LogoArchive) October 5, 2022

We have had the linear design system from the beginning which helped to speed up both design and development, and even allow supporting dark, light and custom user themes in the app. We have one file in Figma which describes it and also built in to the code. pic.twitter.com/P7dFo8ZLG8— Karri Saarinen (@karrisaarinen) August 27, 2022

Four posters from BR's 1978 poster campaign by the veteran graphic designer Reginald Lander. In a decade not reknown for its railway poster design, Lander kept the flame alive #hastings #arundel #dover #Rochester pic.twitter.com/ovutKH0urT— 20th Century Posters (@C20thPosters) August 13, 2022

Projects:BP&O: https://t.co/6PizA3omM6LogoArchive: https://t.co/tvKC8Y9rHhLogoHistories: https://t.co/OvSUzQFm8P Interviews:Monocle: https://t.co/7EbKmHwhVyNomad Q&A: https://t.co/DkmO69Ca6CBook:Brand New Brand https://t.co/1HV6F2x9oy pic.twitter.com/aS0I1S2B23— Rich Baird (@RichBaird) August 9, 2022