Jake Ward on Twitter / X
We pulled off an SEO heist that stole 3.6M total traffic from a competitor.We got 489,509 traffic in October alone.Here's how we did it: pic.twitter.com/sTJ7xbRjrT— Jake Ward (@jakezward) November 24, 2023
Elizabeth Laraki on X
breakdown of Google search page design in comparison to competing AI chatbot website designs
Halvar Flake on Twitter
Feedback effects: Google initially relied on the (human-curated) link structure of the internet to derive "importance" signals from the internet graph. As people started using Google instead of links, Google accidentally destroyed the fabric that provided the value.— Halvar Flake (@halvarflake) December 5, 2022