So IDEO largely built its marketing around the idea that The Designer is a higher-level thinker who can sift through all of the mass-produced junk that was rising up as a result of automation and find quality. This was rooted in racism and was doomed to fail... (thread)

“What do we do on our Brand Trial? Glad you asked. Here's an example. ☺︎ We are working with Jürgen and Valentin from Semantical on a Brand Design Trial. Jürgen was the founder of Cultured Code, known for their popular task management app, Things. [1/7]”