Right now I see a lot of Swiss-style, minimalist portfolios. So the ones that stand out do something playful and different, whether that’s with animations, color, copy, type or layout.

Neglecting case studies. Dumping a bunch of images on a page and leaving it up to the user to guess what they’re looking at. Or, on the other extreme, writing case studies so long and boring I can’t make it past the first two sentences. "I want to understand your process, but I don’t need to know your user persona better than I know my own mother." It’s all about finding the perfect balance.

The person reading your case study is busy. They’ve probably looked at dozens of portfolios today. Respect their time. Write something that makes them smile. Tell a story, but get to the point. With our own portfolio, it’s easy to forget the design and web practices we know so well. Things like: People scan, they don’t read. They want captions, not chapters. They’ll exit fast unless you keep them wanting more.