I’m pretty sure that if you were to interview one of the designers at Apple responsible for this icon devolution, they would say something about reducing icons to their essence. To me, this looks more like squeezing all life out of them. Icons in Mac OS X used to be inventive, well crafted, distinctive, with a touch of fun and personality. Mac OS X’s user interface was sober, utilitarian, intuitive, peppered by descriptive icons that made the user experience fun without signalling ‘this is a kid’s toy’.

Not only is this the recipe for blandness, it’s also borderline contradictory. Like, Make a unique dish using a minimal number of simple ingredients. While it’s possible to make a few different dishes using just two or three things, you touch the ceiling of uniqueness and variety pretty damn soon.

The language in the current guidelines for app icons isn’t much different. It also reflects Apple’s current philosophy of ‘keeping it simple’ which, out of context, could be valid design advice — you’re designing icons with small-ish dimensions, not full-page detailed illustrations for a book, so striving for simplicity isn’t a bad thing. And yet — and I might be wrong here — I keep reading between the lines and feel that these guidelines are more concerned with ensuring that developers maintain the same level of blandness and unimaginativeness of Apple’s own redesigned app icons: