Now, I hate the expression “conspiracy theory” and have been advocating against its casual use for a couple years now. I especially object to how commonly people use the term to slander popular beliefs that contradict institutional statements but are highly credible; we’ve learned that many “conspiracy theories” have ended up being true. But today, I’m going to use the expression to refer to things I’d define like this: a belief or set of beliefs which connect unrelated observations together based on a set of fundamentally false assumptions.

As the internet has proliferated unsubstantiated assumptions, conspiracies have become more abundant. The internet has also incentivized politicians, political influencers, media outlets, and pundits to constantly battle for attention. Attention means influence, which translates to votes, fundraising clicks, subscriptions and money, depending on what you are looking for. And easy ways to get attention include: stoking conspiracies, evoking fear, and providing shock value.

Republican conspiracy theories are at the center of conservative discourse and messaging. Conspiracy theorists on the left, in contrast, are usually marginalized