Think about what design skills are detached from materiality, and applicable to any domain. Collect methods and experience that helps you tackle uncertainty and make you more comfortable working in foggy terrain.

Depending on the design maturity of a company, a generalist might have a harder time explaining or showcasing their skills to the teams they work with, so be ready to lean in and initiate things without being asked to. People might not know what to come to you for at first.

what I’d generally expect from someone in that role is the ability to effortlessly switch perspective between an ecosystem and vision level, by way of user flows, down to detailed design, and to understand how each decision affects the next level down.