The modern makers’ machine does not want you to create heavy things. It runs on the internet—powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything but production. It doesn’t care what you create, only that you keep creating. Make more. Make faster. Make lighter. Make something that can be consumed in a breath and discarded just as quickly. Heavy things take time. And here, time is a tax.

even the most successful Substackers—those who’ve turned newsletters into brands and businesses—eventually want to stop stacking things. They want to make one really, really good thing. One truly heavy thing. A book. A manifesto. A movie. A media company. A momument.

At any given time, you’re either pre–heavy thing or post–heavy thing. You’ve either made something weighty already, or you haven’t. Pre–heavy thing people are still searching, experimenting, iterating. Post–heavy thing people have crossed the threshold. They’ve made something substantial—something that commands respect, inspires others, and becomes a foundation to build on. And it shows. They move with confidence and calm. (But this feeling doesn’t always last forever.)

No one wants to stay in light mode forever. Sooner or later, everyone gravitates toward heavy mode—toward making something with weight. Your life’s work will be heavy. Finding the balance of light and heavy is the game.4 Note: heavy doesn’t have to mean “big.” Heavy can be small, niche, hard to scale. What I’m talking about is more like density. It’s about what is defining, meaningful, durable.

Telling everyone they’re a creator has only fostered a new strain of imposter syndrome. Being called a creator doesn’t make you one or make you feel like one; creating something with weight does. When you’ve made something heavy—something that stands on its own—you don’t need validation. You just know, because you feel its weight in your hands.

It’s not that most people can’t make heavy things. It’s that they don’t notice they aren’t. Lightness has its virtues—it pulls us in, subtly, innocently, whispering, 'Just do things.' The machine rewards movement, so we keep going, collecting badges. One day, we look up and realize we’ve been running in place.

Why does it feel bad to stop posting after weeks of consistency? Because the force of your work instantly drops to zero. It was all motion, no mass—momentum without weight. 99% dopamine, near-zero serotonin, and no trace of oxytocin. This is the contemporary creator’s dilemma—the contemporary generation’s dilemma.

We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.

Online, by nature, weight is harder to find, harder to hold on to, and only getting harder in a world where it feels like anyone can make anything.

As the “am I ready?” question continues to ricochet off myself and others, I’m finally viewing it for what it is: a clever, creative way to procrastinate self-actualization. If you’re asking yourself whether you’re ready, or finding reasons why you aren’t, it’s a sign you have let the gap grow too wide between idea and action. Your mind is probably convincing you that there is some existential reason for that buffer, when in reality, you’re just scared to do a new thing wrong or to look weird doing it. That’s okay. Now that you’ve noticed your inaction, you can act. You are as ready as you’ll ever be, because ready-ness is not measured by thinking, it’s measured by starting.

If you keep waiting for permission from some external source long after anyone is responsible for giving it to you, your ideas and ambitions will whither while you become bitter that no one is letting you do what you wanted to do. But in the end: it’s your responsibility to give yourself permission. This doesn’t need to be daunting. It can be the most liberating epiphany of all to realize that you can start now.

are you ready? to be in the relationship? to start the business? to say i love you to your partner? to forgive the person you resent? to have the hard conversation? to tell the truth? to publish the piece? to admit you were wrong? to create the life you imagine? to do what scares you?

what I’ve leapt at before I felt ready has consistently lead to the most expansive journeys of my life. Pursuing jobs I was too young for. Applying for scholarships that seemed impossible to get. Reaching out to people that I had no business knowing.

The whole notion of needing to be ready is highly corrosive to action. Because how can we really measure ready-ness? What if the only measure of “being ready” is just… starting? Trying? Doing the thing. What if ready is something you prove to yourself you are while you’re making the attempt, instead of trying to prove it before you start? What if being ready is not something you can cognitively analyze, but something that can be only demonstrated through action.

The reframe I am now internalizing is that ready is a felt state you can consciously bring yourself to.

You can imagine what the version of you that is ready would feel like and fill yourself up with those feelings. Or to make it even simpler: you can just start. If it doesn’t work, you can ask why, integrate your learnings, and try a different way. Or move on. Or whatever. But action—action!—is the path to ready-ness, not more thinking.

limiting beliefs. Poor attempts at protecting me from some imagined danger. Blocks created by my mind, designed to keep my ideas inside me and keep my creativity away from the world—away from reaching you. I’m now weeding out this ready-ness block and seeding the belief that the ability to imagine is the only sign of ready-ness you need.

You can go back later to refine what you’ve done. But by then, you’re already in the act. You’ve done it instead of remaining stuck in thought. So, the next time you find yourself wondering if you’re ready: don’t. Instead: start. We become ready by trying, not by thinking. Because ready-ness is a question of boldness, and as Bradbury so eloquently reminds us: intellect doesn’t help you very much there.