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On Color Science
On Color Science
We are simultaneously woefully mired in legacy problems and yet poised for a big leap forward.
As filmmakers, a powerful step forward is merely to recognize that there exists a special skill set unique to a proper color scientist that has little to no overlap with the important but different expertise of a colorist, an on-set digital imaging technician, or a workstation engineer.
·yedlin.net·
On Color Science
Computer Visions MAS.S63 – Computer Visions: Generative Media
Computer Visions MAS.S63 – Computer Visions: Generative Media
Today’s AI models display beyond-human capabilities on a growing list of tasks like impressionist painting, music composition and writing engaging prose. In this fast-paced class students will use generative AI models to paint, write, compose music, code and engage in fluent conversation with a machine.
·visions.media.mit.edu·
Computer Visions MAS.S63 – Computer Visions: Generative Media
Analysis | The layers of falsehoods that led to Jenna Ellis’s plea deal
Analysis | The layers of falsehoods that led to Jenna Ellis’s plea deal
The fundamental failure of Donald Trump’s effort to subvert the results of the 2020 presidential election was that it was predicated on complete nonsense. Trump and his attorneys — particularly Rudy Giuliani and Jenna Ellis — seized upon any allegation of fraud or any analysis that presented an opportunity for skepticism about the results and offered them up as valid. Even, in many cases, after it had been made obvious that the claims were not valid.
That the claims were debunked or irrelevant didn’t matter. His supporters treated subsequent claims as more credible in part because they landed in an environment where people were inclined (thanks to that blizzard) to believe that fraud had occurred.
Noting that individual snowflakes were fake was often too slow and too limited to make people realize that, in reality, the sun was shining — that Giuliani was just shaking a box of soap flakes above their window.
Dubious claims from unreliable actors were used to amplify questions about fraud; those questions were then used to present those and subsequent claims as reliable. Ellis was simply one spigot for the misinformation, one who now claims that she did so unconsciously. In representing Trump, she helped add layers to this house of cards.The core problem, again, was that it was almost all nonsense, that almost none of it was credible. But credibility wasn’t the goal, utility was. So lots of useful, false things were offered up, having the effect of making other false things more useful and making those original false things more useful still. Layers upon layers of nonsense. A blizzard in a snow globe held in Donald Trump’s hand.
·washingtonpost.com·
Analysis | The layers of falsehoods that led to Jenna Ellis’s plea deal
Let's talk about 'Killers of the Flower Moon's ending
Let's talk about 'Killers of the Flower Moon's ending
With his epilogue, Scorsese offers salient commentary on how mainstream entertainment has — to ensure white comfort — frequently sanitized such brutality against Native Americans, and how this specific tale has been reduced to an oft-forgotten footnote in the pages of white supremacy.
In concept, the idea of a director centering himself during a film's emotional denouement echoes the prototypical image of an ego-driven auteur. However, there's a knowing and mournful humility to Scorsese's performance here, which warps the film's most farcical scene into its most poignant.
·mashable.com·
Let's talk about 'Killers of the Flower Moon's ending
Oklahoma Lt. Gov. Matt Pinnell: HB 1775 needs to be 'clarified' as spotlight shines on state's history
Oklahoma Lt. Gov. Matt Pinnell: HB 1775 needs to be 'clarified' as spotlight shines on state's history
She said it's not about just teaching facts, dates and timelines. To teach the book properly, she says she would need her students to delve into why the murders took place. And that, she says, involves talking about race and gender."When you look at it as literature, instead of looking at facts and dates and timelines, you're looking instead at why it's still impactful and what in society at the time actually allowed that to happen," Thoreson said. "Literature is about humanity — why is this story heartbreaking? What is it about this story that draws people in? Why do we still care? You know, what is the connection today? Have those relationships between races changed?"
·kosu.org·
Oklahoma Lt. Gov. Matt Pinnell: HB 1775 needs to be 'clarified' as spotlight shines on state's history
An Audacious Plan to Halt the Internet’s Enshittification and Throw It Into Reverse
An Audacious Plan to Halt the Internet’s Enshittification and Throw It Into Reverse
But more than anything, they were able to merge with major competitors and buy out small ones. Google made one good product, search, a quarter of a century ago. That opened conduit to the capital markets that gave Google an effectively limitless budget to buy competitors.So it didn’t matter that everything Google made in-house failed — videos, social media, wifi balloons, smart cities, they couldn’t even keep an RSS Reader alive!Because they were able to buy other peoples’ companies — mobile, ad tech, videos, maps, documents, satellites, server management. Google isn’t Willy Wonka’s magic idea factory, they’re Rich Uncle Pennybags, spending other peoples’ money to buy the products they themselves are too ossified and lumbering to create.
They were able to sell goods below cost, which let the deepest-pocketed companies bankrupt their competitors, and prevent new companies from entering the market. Think of Amazon, which tried to buy diapers.com, got rejected, and then lit $100m on fire selling diapers below cost, until diapers.com went bankrupt.
When Apple reversed Office and built iWork, Microsoft just had to suck it up. In the ensuing decades, Apple — and Microsoft, Facebook, Google and other tech giants — have secured changes to law, regulation and their interpretations that make doing unto them as they did unto others radioactivelyillegal.
Tech companies can twiddle the knobs whenever they want, without explanation or transparency, and we can’t get a law passed to make them stop compulsively touching their knobs, because in the world of five giants websites each filled with screenshots of the other four, they can easily agree that these rules are bad, and they can mobilize their monopoly casino winnings to make sure they never pass.
Step one: consolidated industries eliminate competition through predatory pricing and acquisitions. Step two: tech companies play a high-speed shell-game on the back end, and use their consolidation to bigfoot any attempt to constrain their twiddling (like privacy, labor, or fair trading laws). Now we come to step thre: where tech companies embrace tech laws, laws that make it illegal to twiddle back at them, the IP laws that create felony contempt of business-model, criminalizing the adversarial interoperability, that once acted as garbage collection for enshittified, bloated, top-heavy companies, letting nimble, innovative players drain off their users, eat their lunch and dance on their graves.Put these three factors together — consolidation, unrestricted twiddling for them, a total ban on twiddling for us — and enshittification becomes inevitable.
We don’t want to wait that long for a new good internet, and we don’t have to. Because tech is different: it is universal. It is interoperable, and that means we have options we’ve never had before.Interoperability options: options that devolve control over technology from giant companies to small companies, co-ops, nonprofits, and communities of users themselves.Interop is how we seize the means of computation.
First things first: we need to limit twiddling.Pass comprehensive federal privacy laws with private right of action, meaning that you can sue if your privacy is violated, even if the local public prosecutor doesn’t think you deserve justice.End worker misclassification through the so-called gig economy, meaning that every worker is entitled to minimum wages, a safe workplace, and fair scheduling.Apply normal consumer protection standards to ecommerce platforms and search engines, banning deceptive advertising, fake reviews, and misleading search results that put fake businesses and products ahead of the best matches.
Then we need to open the walled gardens. Laws like the EU’s Digital Markets Act will force tech platforms to stand up APIs that allow new platforms to connect to them. This interop will make switching costs low. So you can leave Facebook or Twitter and go to Mastodon, Diaspora — or Bluesky or some new platform — and still exchange messages with the people you left behind, and participate in the communities that matter to you, and connect with the customers you rely on.
To make mandatory APIs work, we need to make robust interoperability preferable to behind-the-scenes fuckery, we need to align tech giants’ incentives so they encourage competition, rather than sabotaging it.
in addition to the mandatory interop that’s already coming down the pike, we need to restore the right to mod, tinker, reverse and hack these services.
If we have the right to mod existing service to restore busted API functionality, then any company that’s tempted to nerf its API has to consider the possibility that you are going to come along and scrape its site or reverse its apps to make the API work again.That means that the choice for tech giants isn’t “Keep the API and lose my discontented users or nerf the API and screw my competitors.” It’s: “Keep the API and lose my discontented users or, nerf the API and get embroiled in unquantifiable guerilla warfare against engineers who have the attackers’ advantage, meaning I have to be perfect, and they only have to find and exploit a single error I make.”
Governments should require that every tech company that sells them a product or service has to promise not to interfere with interop.That’s just prudent public administration. Lincoln insisted that every rifle-supplier for the Union army used interoperable tooling and ammo. Of course he did! “Sorry boys, war’s cancelled, our sole supplier decided not to make any more bullets.”
Every digital system procured by every level of government should come with a binding covenant not to impede interop — from the cars in government motor-pools to Google Classroom in public schools to iPhones in public agencies.
Your shareholders’ priorities are your problem. Public agencies are charged with doing the people’s business.
It’s frankly surreal that the way we keep Facebook’s partners from abusing your info is by asking Facebook to decide what is and isn’t acceptable.Remember: Cambridge Analytica was a Facebook partner. So whether you’re using an API or you’re fielding an interoperable app that relies on scraping and reversing, you will be bound by those same laws, passed by democratically accountable lawmakers in public proceedings, not by shareholder accountable corporate executives in closed-door meetings.
They’re just able to buy their way to dominance, merging with competitors, until they have the money and the unity of purpose to capture our laws, to give them the freedom to abuse us without limit, and to criminalize anything we do to defend ourselves.To stop them we need to block new merger, and unwind existing ones, limit their ability to twiddle the back end to keep their users and business customers in a constant state of confusion, and restore our ability to twiddle back, to give ourselves an internet operated by and for the people who use it: the new, good internet that is the worthy successor to the old, good internet.
Remember when tech workers dreamed of working for a big company for a few years, before striking out on their own to start their own company that would knock that tech giant over?Then that dream shrank to: work for a giant for a few years, quit, do a fake startup, get acqui-hired by your old employer, as a complicated way of getting a bonus and a promotion.Then the dream shrank further: work for a tech giant for your whole life, get free kombucha and massages on Wednesdays.And now, the dream is over. All that’s left is: work for a tech giant until they fire your ass, like those 12,000 Googlers who got fired six months after a stock buyback that would have paid their salaries for the next 27 years.
“Some day, there will be a crisis, and when crisis comes, ideas that are lying around can move from the fringe to the center in an instant.”
·doctorow.medium.com·
An Audacious Plan to Halt the Internet’s Enshittification and Throw It Into Reverse
Monopoly by the Numbers — Open Markets Institute
Monopoly by the Numbers — Open Markets Institute
Antitrust laws have not been effectively enforced or applied to specific market realities.
A generation ago, small, independent operations defined the entire industry. Today, the businesses of beef, pork, and poultry slaughter are all dominated by four giants at the national level. But that greatly understates the problem, as in many regions, a single corporation holds a complete monopoly. Two firms, Dean Foods and the Dairy Farmers of America control as much as 80-90 percent of the milk supply chain in some states and wield substantial influence across the entire industry. As our Food & Power website details, the story is much the same in food-processing, egg production, grain production, and produce farming.
Monopolists have captured control over many lines of manufacturing as well. Corning, an American glass manufacturer, sells 60 percent of all the glass used in LCD screens, and Owens Illinois holds a near monopoly over market for glass bottles in the US. Rexam, a British company, holds a dominant position over the international supply of bottle caps and pharmaceutical bottles.
Hospital corporations across America have also been buying up physician practices in recent years. Hospital ownership of physician practices more than doubled between 2004 and 2011, from 24 to 49 percent. In drug stores, meanwhile, the pending takeover of Rite Aid by Walgreen’s would reduce the market to two giants, along with CVS.
Pharmaceutical companies have been merging at a record pace in recent years, and drug makers often use their concentrated market power to raise the prices of generic drugs, such as Digoxin, Daraprim, Naloxone, and standard vaccines.
Whirlpool’s takeover of Maytag in 2006 gave it control of 50 to 80 percent of U.S. sales of washing machines, dryers, and dishwashers and a very strong position in refrigerators. Maytag also controls the Jenn-Air, Amana, Magic Chef, Admiral, and KitchenAid brands and holds a dominant position over supply of Sears Kenmore products.
The FTC successfully blocked a proposed merger of Staples and Office Depot, but the market is still highly concentrated after Office Depot’s 2013 acquisition of Office Max. Collectively, the two firms control 69 percent of the entire office supplies market.
China’s vitamin cartel controls 100 percent of the market for U.S. Vitamin C, which is also known as ascorbic acid and which is used in almost all preserved foods.
·openmarketsinstitute.org·
Monopoly by the Numbers — Open Markets Institute
Microincentives and Enshittification – Pluralistic
Microincentives and Enshittification – Pluralistic
For Google Search to increase its profits, it must shift value from web publishers, advertisers and/or users to itself. The only way for Google Search to grow is to make itself worse.
Google’s product managers are each charged with finding ways to increase the profitability of their little corner of the googleverse. That increased profitability can only come from enshittification. Every product manager on Google Search spends their workdays figuring out how to remove a Jenga block. What’s worse, these princelings compete with one another. Their individual progression through the upper echelons of Google’s aristocracy depends as much on others failing as it does on their success. The org chart only has so many VP, SVP and EVP boxes on it, and each layer is much smaller than the previous one. If you’re a VP, every one of your colleagues who makes it to SVP takes a spot that you can no longer get. Those spots are wildly lucrative. Each tier of the hierarchy is worth an order of magnitude more than the tier beneath it. The stakes are so high that they are barely comprehensible. That means that every one of these Jenga-block-pulling execs is playing blind: they don’t — and can’t — coordinate on the ways they’re planning to lower quality in order to improve profits. The exec who decided to save money by reducing the stringency of phone number checking for business accounts didn’t announce this in a company-wide memo. When you’re eating your seed-corn, it’s imperative that you do so behind closed doors, and tell no one what you’ve done. Like any sleight-of-hand artist, you want the audience to see the outcome of the trick (the cost savings), not how it’s done (exposing every searcher in the world to fraud risk to save a buck).
Google/Apple’s mobile duopoly is more cozy than competitive. Google pays Apple $15–20 billion, every single year, to be the default search in Safari and iOS. If Google and Apple were competing over mobile, you’d expect that one of them would drop the sky-high 30 percent rake they charge on in-app payments, but that would mess up their mutual good thing. Instead, these “competitors” charge exactly the same price for a service with minimal operating costs.
your bank, your insurer, your beer company, the companies that make your eyeglasses and your athletic shoes — they’ve all run out of lands to conquer, but instead of weeping, they’re taking it out on you, with worse products that cost more.
·pluralistic.net·
Microincentives and Enshittification – Pluralistic
Pluralistic: Google’s enshittification memos
Pluralistic: Google’s enshittification memos
When I think about how the old, good internet turned into the enshitternet, I imagine a series of small compromises, each seemingly reasonable at the time, each contributing to a cultural norm of making good things worse, and worse, and worse.
When you have 90%+ of the market, there are no new customers to sign up. Hypothetically, they could grow by going into new lines of business, but Google is incapable of making a successful product in-house and also kills most of the products it buys from other, more innovative companies: https://killedbygoogle.com/
the current leaders of companies like Amazon, Microsoft and Apple are all execs who figured out how to get the whole company to do something new, and were elevated to the CEO's office, making each one a billionaire and sealing their place in history.
With no growth from new customers, and no growth from new businesses, "growth" has to come from squeezing workers (say, laying off 12,000 engineers after a stock buyback that would have paid their salaries for the next 27 years), or business customers (say, by colluding with Facebook to rig the ad market with the Jedi Blue conspiracy), or end-users.
Time and again, Big Tech tells on itself. Think of FTX's main conspirators all hanging out in a group chat called "Wirefraud." Amazon naming its program targeting weak, small publishers the "Gazelle Project" ("approach these small publishers the way a cheetah would pursue a sickly gazelle”). Amazon documenting the fact that users were unknowingly signing up for Prime and getting pissed; then figuring out how to reduce accidental signups, then deciding not to do it because it liked the money too much. Think of Zuck emailing his CFO in the middle of the night to defend his outsized offer to buy Instagram on the basis that users like Insta better and Facebook couldn't compete with them on quality.
"Unnatural search experiences to chase revenue" is a thinly veiled euphemism for the prophetic warnings in that 1998 Pagerank paper: "The goals of the advertising business model do not always correspond to providing quality search to users." Or, more plainly, "ads will turn our search engine into a pile of shit." And, as Roszak writes, Google is "able to ignore one of the fundamental laws of economics…supply and demand." That is, the company has become so dominant and cemented its position so thoroughly as the default search engine across every platforms and system that even if it makes its search terrible to goose revenues, users won't leave. As Lily Tomlin put it on SNL: "We don't have to care, we're the phone company."
Google doesn't buy its way to dominance because it has the very best search results and it wants to shield you from inferior competitors. The economically rational case for buying default position is that preventing competition is more profitable than succeeding by outperforming competitors. The best reason to buy the default everywhere is that it lets you lower quality without losing business. You can "ignore the demand side, and only focus on advertisers."
In the slides shown in the Google trial, we learned about another kind of semantic matching that Google performed, this one intended to turn your search results into "a twisted shopping mall you can’t escape." Here's how that worked: when you ran a query like "children's clothing," Google secretly appended the brand name of a kids' clothing manufacturer to the query. This, in turn, triggered a ton of ads – because rival brands will have bought ads against their competitors' name (like Pepsi buying ads that are shown over queries for Coke).
·pluralistic.net·
Pluralistic: Google’s enshittification memos
A Sudden Blast, Then Carnage in a Hospital Courtyard
A Sudden Blast, Then Carnage in a Hospital Courtyard
Israel’s intense bombardment of Gaza began on Oct. 7 in response to a surprise attack by Hamas that killed roughly 1,400 people in Israel. Since then, Gazans have found that nowhere is safe, as homes, mosques, schools and hospitals have been struck. More than 3,500 Palestinians have been killed since the strikes began, according to the Gaza health ministry.
On Saturday, two Israeli projectiles hit the same hospital that was struck on Tuesday night, damaging the fourth floor, which housed a diagnostic center and the ultrasound and mammography units, the hospital administration said. However, the Israeli military denied that it had struck that area on Saturday.
Sameh said he and his family fled their home in Gaza City fearing that it could be in danger from Israeli rockets, and went to stay with an aunt. But then they grew concerned that her home was under threat as well, so they came to the hospital.
·nytimes.com·
A Sudden Blast, Then Carnage in a Hospital Courtyard
The explosion at a Gaza hospital.
The explosion at a Gaza hospital.
Twitter is a cesspool of misinformation right now, with fake accounts, straight-up lies, confident-sounding assertions based on old videos, and people who spent 20 minutes Googling about something trying to correct reporters, academics and researchers who have spent years covering Israel, Palestine, and wars of all kinds.
An explosion at a hospital is not unlike the debate that broke out about precisely how many Israeli children were beheaded or burned alive after Hamas’s attack. Journalistically, it is important for us to get this story right. Morally, the finer details are in some ways not the most relevant. This explosion, whether it was the result of an Israeli rocket or not, has still left rescue crews collecting bodies and remains in a charred parking lot. And while everyone was arguing about who to blame this incident on, Israel did bomb a school run by the United Nations, killing six people. And the situation in Gaza is increasingly desperate.
They killed over 1,500 Hamas fighters in the initial battle. They have flattened dozens of buildings in Gaza — including schools, housing, and health centers. At least 19 journalists have been killed, a sign of how wide-reaching the violence has been. Israel has, in all likelihood, killed hundreds of Palestinian civilians — and the number may already be in the thousands. They have displaced one million people. Senior Hamas leaders are being killed left and right. They’re clashing with protesters in the West Bank, where the resulting violence has also killed people. They are rallying support from allies in Europe and the United States.That is the response. A lot of the commentary assumes Israel should pursue a strategy of uprooting and destroying Hamas, which implies that what we’ve seen so far is only the beginning. But as the U.S. learned in launching a full-scale attack to destroy al-Qaeda, what follows could well be worse. And as I wrote earlier this week, Israel should be careful not to repeat the same post-9/11 mistakes the U.S. made. Israel’s response has already been violent, and it’s been forceful, and it’s been severe.
·readtangle.com·
The explosion at a Gaza hospital.
Auteur people
Auteur people
The auteur director is an appealing idea, as it romanticizes the ‘great artist’ by equating them spiritually with their work. Despite its flaws, it can be a helpful way of looking at the impact a director has not only on their own films, but on the movement with which they’re associated. After all, it’s nearly impossible to think about the French New Wave without Godard, or the American New Wave without Scorsese. Auteur directors come from across the globe and across time, but there is one critical disparity in the mechanics of authorship, and that is its exclusivity. The apparatus of authorship is one which acts against a sense of collectivity—you cannot feel special if you are just one of many artists operating within the same framework.
Ironically, it is the directors who have become most synonymous with their own personal ‘brand’—like Anderson or Tarantino—who are most obviously borrowing from other films. Successful collagists nearly supersede their original influences.
When you’re young, everything feels like it’s happening for the first time, and this is presented as the main reason to be invested. In a culture that is so obsessed with nostalgia bait, I somehow find it hard to believe that we’ve yet to find a way to market curation. We are in a golden era of collage, but we tend toward the ahistorical in a way that feels distinctly linked to the myth of American exceptionalism. There is no shame in carving out a spot within a larger tradition; the alternative seems to be incredibly lonely.
·dirt.fyi·
Auteur people
Opinion | We Must Not Kill Gazan Children to Try to Protect Israel’s Children
Opinion | We Must Not Kill Gazan Children to Try to Protect Israel’s Children
The crisis in the Middle East is a knotty test of our humanity, asking how to respond to a grotesque provocation for which there is no good remedy
The anxiety in Tel Aviv is palpable, peaceful though it seems, while Gaza is an inner ring of hell and probably on a path to something much worse.
What are we to make of the Biden administration’s call for an additional $14 billion in assistance for Israel and simultaneous call for humanitarian aid for Gazans? Defensive weapons for Israel’s Iron Dome system would make sense, but in practice, is the idea that we will help pay for humanitarians to mop up the blood caused in part by our weapons?
Biden called for America to stand firmly behind Ukraine and Israel, two nations attacked by forces aiming to destroy them. Fair enough. But suppose Ukraine responded to Russian war crimes by laying siege to a Russian city, bombing it into dust and cutting off water and electricity while killing thousands and obliging doctors to operate on patients without anesthetic.
Here in Israel, because the Hamas attacks were so brutal and fit into a history of pogroms and Holocaust, they led to a resolve to wipe out Hamas even if this means a large human toll. “Gaza will become a place where no human being can exist,” declared Giora Eiland, a former head of the Israeli National Security Council. “There is no other option for ensuring the security of the State of Israel.”
I particularly want to challenge the suggestion, more implicit than explicit, that Gazan lives matter less because many Palestinians sympathize with Hamas. People do not lose their right to life because they have odious views, and in any case, almost half of Gazans are children. Those kids in Gaza, infants included, are among the more than two million people enduring a siege and collective punishment.
·nytimes.com·
Opinion | We Must Not Kill Gazan Children to Try to Protect Israel’s Children
The surprising power of internet memes
The surprising power of internet memes
But memes also have a serious side, according to researchers looking at modern forms of communication. They are a language in themselves, with a capacity to transcend cultures and construct collective identities between people. These sharable visual jokes can also be powerful tools for self-expression, connection, social influence and even political subversion. Internet memes "are one of the clearest manifestations of the fact there is such a thing as digital culture", says Paolo Gerbaudo, a reader in digital politics and director of the Centre for Digital Culture at Kings College London. Gerbaudo describes memes as a "sort of a ready-made language with many kinds of stereotypes, symbols, situations. A palette that people can use, much like emojis, in a way, to convey a certain content".
"We see the replication of mundane reality in many forms of art," says Idil Galip, a doctoral researcher at the University of Edinburgh, and founder of the Meme Studies Research Network. "Even going back to, let's say, Hellenic times, you've got something like tragic theatre, that takes things that happen to you that are upsetting and real-life and makes them into comedic things, which is what memes do." With the arrival of the internet, however, memes have become a more tangible phenomenon that can be observed as they grow, spread and mutate. "In a way, it's like internet users paving the way for academics to look at memes more scientifically," says Limor Shifman, a professor of communication at the Hebrew University of Jerusalem. Researchers at Facebook showed in a study in 2014 just how widely memes posted on the social media site can spread and evolve. In one example, they found 121,605 different variants of one particular meme posted across 1.14 million status updates.
Shifman's definition of memes, now widely used in the field, describes them as "a group of texts with shared characteristics, with a shared core of content, form, and stance". Broadly, "content" refers to ideas and ideologies, while "form" to our sensory experiences such as audio or visual, and "stance" to the tone or style, structures for participation, and communicative functions of the meme.
Memes tap into collective consciousness online and have been referred to as digital folklore – or "Netlore". "We can see not just the new ways people do things or the new ways people express themselves in public but also some of the themes, some of the anxieties or desires people have. All of these complex issues are reflected in things like memes," says Gerbaudo.  But for an idea to become a meme, it needs to be shared. Most successful internet memes – in that they spread wide and far – share a few key attributes. "Usually the most viral, most loved memes are memes that are about things that are very recent in public memory," says Galip. But often they are also "something that was important to many people", she says. "Viral memes usually appeal to the most common denominator. So you don't have to necessarily be embedded in internet subculture to understand what it's saying. And the final thing I think is, it's the most basic thing but it's very hard to replicate, is that it should be fun to look at, and fun to share."
Memes also have an uncanny way of capturing a feeling, experience, or state of mind which resonates with people, depending on the "niche-ness" of the meme. One small recent study found that people with depression rated depression-related memes as more humorous, relatable and shareable. The researchers suggest memes elegantly portray the experience of depression which some may find hard to vocalise. And because they are highly relatable among people with depression, they could offer the perception of social support and emotional connection. The findings echo those in other studies that have suggested internet memes can contribute to the formation of a collective identity among marginalised groups such as the LGBTQ+ community or among disparate networks of people, such as those who have been conceived with donated sperm or eggs.
"Niche memes are not meant to go viral," says Galip. "They're meant usually to create things like in-group belonging, something that kind of strengthens a sense of identity."
One perspective put forward by Joshua Nieubuurt, who studies misinformation and disinformation at the University of Maryland in the US and the University of Okinawa in Japan, is that memes can be regarded as a modern digital equivalent of the propaganda leaflet. He points to the way memes have been used to support or undermine arguments for Covid-19 restrictions and vaccinations, using humour and sarcasm to delegitimise the stances of people on either side of the debate.
Online, memes are important facilitators of communication, belonging, and digital activism, that can both unite and divide us, depending on who we are and how we participate with them.
"This format of communication is here to stay because it's a very stable way of expressing your individuality and your communality," says Shifman. Gerbaudo notes that memes are already evolving – branching out more into video sharing. "TikTok videos are memetic in character," he says. "They respond to challenges, which have a certain format, where people need to kind of play with a given, pre-established set of interactions."
·bbc.com·
The surprising power of internet memes
Digital gardens let you cultivate your own little bit of the internet
Digital gardens let you cultivate your own little bit of the internet
These creative reimaginings of blogs have quietly taken nerdier corners of the internet by storm. A growing movement of people are tooling with back-end code to create sites that are more collage-like and artsy, in the vein of Myspace and Tumblr—less predictable and formatted than Facebook and Twitter.
Through them, people are creating an internet that is less about connections and feedback, and more about quiet spaces they can call their own.
In fact, the whole point of digital gardens is that they can grow and change, and that various pages on the same topic can coexist. “It’s less about iterative learning and more about public learning,” says Maggie Appleton, a designer. Appleton’s digital garden, for example, includes thoughts on plant-based meat, book reviews, and digressions on Javascript and magical capitalism. It is “an open collection of notes, resources, sketches, and explorations I’m currently cultivating,” its introduction declares. “Some notes are Seedlings, some are budding, and some are fully grown Evergreen[s].”
·technologyreview.com·
Digital gardens let you cultivate your own little bit of the internet