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it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market," where a platform sits between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them.

Today, Marketplace sellers are handing 45%+ of the sale price to Amazon in junk fees. The company's $31b "advertising" program is really a payola scheme that pits sellers against each other, forcing them to bid on the chance to be at the top of your search.

Search Amazon for "cat beds" and the entire first screen is ads, including ads for products Amazon cloned from its own sellers, putting them out of business (third parties have to pay 45% in junk fees to Amazon, but Amazon doesn't charge itself these fees).

This is enshittification: surpluses are first directed to users; then, once they're locked in, surpluses go to suppliers; then once they're locked in, the surplus is handed to shareholders and the platform becomes a useless pile of shit.

This made publications truly dependent on Facebook – their readers no longer visited the publications' websites, they just tuned into them on Facebook. The publications were hostage to those readers, who were hostage to each other. Facebook stopped showing readers the articles publications ran, tuning The Algorithm to suppress posts from publications unless they paid to "boost" their articles to the readers who had explicitly subscribed to them and asked Facebook to put them in their feeds.

Today, Facebook is terminally enshittified, a terrible place to be whether you're a user, a media company, or an advertiser. It's a company that deliberately demolished a huge fraction of the publishers it relied on, defrauding them into a "pivot to video" based on false claims of the popularity of video among Facebook users. Companies threw billions into the pivot, but the viewers never materialized, and media outlets folded in droves:

These videos go into Tiktok users' ForYou feeds, which Tiktok misleadingly describes as being populated by videos "ranked by an algorithm that predicts your interests based on your behavior in the app." In reality, For You is only sometimes composed of videos that Tiktok thinks will add value to your experience – the rest of the time, it's full of videos that Tiktok has inserted in order to make creators think that Tiktok is a great place to reach an audience.

"Sources told Forbes that TikTok has often used heating to court influencers and brands, enticing them into partnerships by inflating their videos’ view count.

"Monetize" is a terrible word that tacitly admits that there is no such thing as an "Attention Economy." You can't use attention as a medium of exchange. You can't use it as a store of value. You can't use it as a unit of account. Attention is like cryptocurrency: a worthless token that is only valuable to the extent that you can trick or coerce someone into parting with "fiat" currency in exchange for it.

For Tiktok, handing out free teddy-bears by "heating" the videos posted by skeptical performers and media companies is a way to convert them to true believers, getting them to push all their chips into the middle of the table, abandoning their efforts to build audiences on other platforms (it helps that Tiktok's format is distinctive, making it hard to repurpose videos for Tiktok to circulate on rival platforms).

every time Tiktok shows you a video you asked to see, it loses a chance to show you a video it wants you to se

I just handed Twitter $8 for Twitter Blue, because the company has strongly implied that it will only show the things I post to the people who asked to see them if I pay ransom money.

Compuserve could have "monetized" its own version of Caller ID by making you pay $2.99 extra to see the "From:" line on email before you opened the message – charging you to know who was speaking before you started listening – but they didn't.

Useful idiots on the right were tricked into thinking that the risk of Twitter mismanagement was "woke shadowbanning," whereby the things you said wouldn't reach the people who asked to hear them because Twitter's deep state didn't like your opinions. The real risk, of course, is that the things you say won't reach the people who asked to hear them because Twitter can make more money by enshittifying their feeds and charging you ransom for the privilege to be included in them.

Individual product managers, executives, and activist shareholders all give preference to quick returns at the cost of sustainability, and are in a race to see who can eat their seed-corn first. Enshittification has only lasted for as long as it has because the internet has devolved into "five giant websites, each filled with screenshots of the other four"

policymakers should focus on freedom of exit – the right to leave a sinking platform while continuing to stay connected to the communities that you left behind, enjoying the media and apps you bought, and preserving the data you created

technological self-determination is at odds with the natural imperatives of tech businesses. They make more money when they take away our freedom – our freedom to speak, to leave, to connect.

even Tiktok's critics grudgingly admitted that no matter how surveillant and creepy it was, it was really good at guessing what you wanted to see. But Tiktok couldn't resist the temptation to show you the things it wants you to see, rather than what you want to see.

The term “mixed reality” emerged as a way to describe a class of related visual technologies. One of them, virtual reality, seals off users from much of the real world to immerse them in a digital experience. The other, augmented reality, makes digital items appear to inhabit the physical world.

I sometimes think about the fact that Amazon S3 effectively has to exist until the heat death of the universe. Many millennia from now, our highly-evolved descendants will probably be making use of an equally highly evolved descendant of S3. It is fun to think about how this would be portrayed in science fiction form, where developers pore through change logs and design documents that predate their great-great-great-great grandparents, and users inherit ancient (yet still useful) S3 buckets, curate the content with great care, and then ensure that their progeny will be equally good stewards for all of the precious data stored within

a global pandemic struck, markets crashed, and the possibility of a democratic socialist presidency in America started to fade. Much of our work with clients has been about how to address new audiences in a time of massive fragmentation and the collapse of consensus reality.

All the while, people have been eager to launch new products more focused on impressions than materiality, and “spending on experiences” has become the standard of premium consumption.

it’s time to reassess the consumer experience that came along with the neoliberal fantasy of “unlimited” movement of people, goods and ideas around the globe.

Umami, as both a quality and effect of an experience, popped up primarily in settings that were on the verge of disintegration, and hinged on physical pilgrimages to evanescent meccas. We also believe that the experience economy is dying, its key commodity (umami) has changed status, and nobody knows what’s coming next.

Umami was the quality of the media mix or the moodboard that granted it cohesion-despite-heterogeneity. Umami was also the proximity of people on Emily’s museum panel, all women who are mostly not old, mostly not straight, and mostly doing something interesting in the arts, but we didn’t know exactly what. It was the conversation-dance experience and the poet’s play and the alt-electronica-diva’s first foray into another discipline. It was the X-factor that made a certain MA-1 worth 100x as much as its identical twin.

“Advanced consumers” became obsessed with umami and then ran around trying to collect ever-more-intensifying experiences of it. Things were getting more and more delicious, more and more expensive, and all the while, more and more immaterial. Umami is what you got when you didn’t get anything.

What was actually happening was the enrichment of financial assets over the creation of any ‘real wealth’ along with corresponding illusions of progress. As very little of this newly minted money has been invested into building new productive capacity, infrastructure, or actually new things, money has just been sloshing around in a frothy cesspool – from WeWork to Juicero to ill-advised real estate Ponzi to DTC insanity, creating a global everything-bubble.

Value, in an economic sense, is theoretically created by new things based on new ideas. But when the material basis for these new things is missing or actively deteriorating and profits must be made, what is there to be done? Retreat to the immaterial and work with what already exists: meaning. Meaning is always readily available to be repeated, remixed, and/or cannibalized in service of creating the sensation of the new.

The essential mechanics are simple: it’s stating there’s a there-there when there isn’t one. And directing attention to a new “there” before anyone notices they were staring at a void. It’s the logic of gentrification, not only of the city, but also the self, culture and civilization itself. What’s made us so gullible, and this whole process possible, was an inexhaustible appetite for umami.

eyond its synergistic effect, umami has a few other sensory effects that are relevant to our theory. For one, it creates the sense of thickness and body in food. (“Umami adds body…If you add it to a soup, it makes the soup seem like it’s thicker – it gives it sensory heft. It turns a soup from salt water into a food.”) For another, it’s released when foods break down into parts. (“When organic matter breaks down, the glutamate molecule breaks apart. This can happen on a stove when you cook meat, over time when you age a parmesan cheese, by fermentation as in soy sauce or under the sun as a tomato ripens. When glutamate becomes L-glutamate, that’s when things get “delicious.””) These three qualities: SYNERGY, IMPRESSION OF THICKNESS, and PARTS > WHOLE, are common to cultural umami, as well.

Umami hunting was a way for the West to consume an exotic, ethnic, global “taste” that was also invisible and up to their decoding / articulation.

when something is correctly salted, Chang argues, it tastes both over and undersalted at once. As a strange loop, this saltiness makes you stand back and regard your food; you start thinking about “the system it represents and your response to it”. He argues that this meta-regard keeps you in the moment and connected to the deliciousness of your food. We counter that it intensifies a moment in a flow, temporarily thickening your experience without keeping you anywhere for long.

strong flavors, namely umami, mark a surge of intensity in the flow of experience. It also becomes clear that paradox itself is at the heart of contemporary consumption. For example: “This shouldn’t be good but it is” “This doesn’t seem like what it’s supposed to be” “This is both too much and not enough” “I shouldn’t be here but i am” “This could be anywhere but it’s here”

Parts > Whole is just another way of saying a combination of things has emergent properties. In itself this doesn’t mean much, as almost any combination of things has emergent properties, especially in the domains of taste and culture. Coffee + vinegar is worse than its constitutive parts. A suit + sneakers is a greater kind of corny than either worn separately. Most emergence is trivial. The Umami Theory of Value centers on losing your sense of what’s trivial and what’s valuable.

If you tried to unpack your intuition, the absence of the there-there would quickly become evident. Yet in practice this didn’t matter, because few people were able to reach this kind of deep self-interrogation. The cycle was simply too fast. There was never time for these concoctions to congeal into actual new things (e.g. create the general category of K-Pop patrons for Central European arts institutions). We can’t be sure if they ever meant anything beyond seeming yummy at the time.

This was not meant to be a nihilistic, Gen-X faceplant (“nothing means anything any more”), since we think that perspective can paper over the nuances of consumer experience, business realities, and cultural crisis. Instead, we wanted to link macroeconomic and macrotrend observations to everyday experience, especially in the context of burgeoning collapse.

While open access is a cornerstone of Wikipedia’s design principles, some worry the unrestricted scraping of internet data allows AI companies like OpenAI to exploit the open web to create closed commercial datasets for their models. This is especially a problem if the Wikipedia content itself is AI-generated, creating a feedback loop of potentially biased information, if left unchecked.

It would be foolish to try to forbid Wikipedia contributors from using chatbots to help write articles: people would use them anyway, but would try to hide the fact. A ban would also be counterproductive. LLMs are simply tools, just like computers, and the real issue is not whether to use them, but how to use them properly.

While open access is a cornerstone of Wikipedia’s design principles, some worry the unrestricted scraping of internet data allows AI companies like OpenAI to exploit the open web to create closed commercial datasets for their models. This is especially a problem if the Wikipedia content itself is AI-generated, creating a feedback loop of potentially biased information, if left unchecked.

Both films are notable for the way they quietly slip into the hidden sexual spaces of their characters. Hollywood movies seem determined these days to present sex as an activity not unrelated to calisthenics. What Ozon knows about sex is like what Hitchcock knows about suspense: Not the explosion, but the waiting for the bomb to go off.

In the past several months, I have come across people who do programming, legal work, business, accountancy and finance, fashion design, architecture, graphic design, research, teaching, cooking, travel planning, event management etc., all of whom have started using the same tool, ChatGPT, to solve use cases specific to their domains and problems specific to their personal workflows. This is unlike everyone using the same messaging tool or the same document editor. This is one tool, a single class of technology (LLM), whose multi-dimensionality has achieved widespread adoption across demographics where people are discovering how to solve a multitude of problems with no technical training, in the one way that is most natural to humans—via language and conversations.

I cannot recall the last time a single tool gained such widespread acceptance so swiftly, for so many use cases, across entire demographics.

there is significant substance beneath the hype. And that is what is worrying; the prospect of us starting to depend indiscriminately on poorly understood blackboxes, currently offered by megacorps, that actually work shockingly well.

If a single dumb, stochastic, probabilistic, hallucinating, snake oil LLM with a chat UI offered by one organisation can have such a viral, organic, and widespread adoption—where large disparate populations, people, corporations, and governments are integrating it into their daily lives for use cases that they are discovering themselves—imagine what better, faster, more “intelligent” systems to follow in the wake of what exists today would be capable of doing.

A policy for “AI anxiety” We ended up codifying this into an actual AI policy to bring clarity to the organisation.[10] It states that no one at Zerodha will lose their job if a technology implementation (AI or non-AI) directly renders their existing responsibilities and tasks obsolete. The goal is to prevent unexpected rug-pulls from underneath the feet of humans. Instead, there will be efforts to create avenues and opportunities for people to upskill and switch between roles and responsibilities

To those who believe that new jobs will emerge at meaningful rates to absorb the losses and shocks, what exactly are those new jobs? To those who think that governments will wave magic wands to regulate AI technologies, one just has to look at how well governments have managed to regulate, and how well humanity has managed to self-regulate, human-made climate change and planetary destruction. It is not then a stretch to think that the unraveling of our civilisation and its socio-politico-economic systems that are built on extracting, mass producing, and mass consuming garbage, might be exacerbated. Ted Chiang’s recent essay is a grim, but fascinating exploration of this. Speaking of grim, we can always count on us to ruin nice things! Along the lines of Murphy’s Law,[11] I present: Anything that can be ruined, will be ruined — Grumphy’s law

I asked GPT-4 to summarise this post and write five haikus on it. I have always operated a piece of software, but never asked it anything—that is, until now. Anyway, here is the fifth one. Future’s tangled web, Offloading choices to black boxes, Humanity’s voice fades

Part of the reason even productive bubbles are wasteful is that it’s incredibly difficult to find “killer applications” for novel technology. For example, one early use case for the telephone was listening to music; meanwhile, radios only embraced broadcast after World War I. It may take decades for innovation to find its ideal implementation.

Glass children is a recent designation for children like Nick, Alice, and Monica. They aren’t called that because of their fragility; rather, because their parents look right through their needs to the demands of their siblings. According to the Sibling Leadership Network, an organization supporting siblings, “Glass children are healthy children who have brothers or sisters with special needs. They are typically emotionally neglected, experience severe pressure to be problem-free and perfect, take on parental responsibilities within the family at a young age, and have an overwhelming need to make others happy. All this while receiving little nurturing and support in their development years.

When Monica was six, she always remembers being told by others to be a good girl because her parents have enough challenges dealing with her brother, Mike, with Autism. As Mike got older, his aggression increased, and Monica often became a target. She was hit, and frequently her treasured possessions were destroyed. As a senior in high school, she labored all night, perfecting an essay that would assure her “A” grade in English. The paper was never turned in; Mike got to it the morning it was due. Monica’s parents never knew; Monica didn’t tell them because they had “enough challenges.” She got a “B” and a lecture from her parents that she should have tried harder.

As we gather historical information from patients, ask if they have a sibling with a chronic condition. If so, and the condition placed high demands on the parents, there is a high probability you may be seeing a glass child

Ascertain the expectations imposed on them and the source. Many expectations may have been self-imposed.

The Republican Party’s fetishization of guns and its fetishization of insurrection — one that’s reached a hysterical pitch since Donald Trump’s presidency — go hand in hand. Guns are at the center of a worldview in which the ability to launch an armed rebellion must always be held in reserve. And so in the wake of mass shootings, when the public is most likely to clamor for gun regulations, Republicans regularly shore up gun access instead.

As it happens, in the hours after the Oklahoma City bombing, before the authorities knew who McVeigh was, he was pulled over during a routine traffic stop and then arrested for carrying a gun without a permit. In 2019, however, Oklahoma legalized permitless carry. Under the new law, McVeigh would have been let go.

I wrote five scripts during my season and a half on TZ, and I was deeply involved in every aspect of every one of them.   I did not just write my script, turn it in, and go away.   I sat in on the casting sessions.   I worked with the directors.   I was present at the table reads.   “The Last Defender of Camelot” was the first of my scripts to go into production, and I was on set every day.   I watched the stuntmen rehearse the climactic sword fight (in the lobby of the ST ELSEWHERE set, as it turned out), and I was present when they shot that scene and someone zigged when he should have zagged and a stuntman’s nose was cut off… a visceral lesson as to the kind of thing that can go wrong.   With Phil and Jim and Harvey Frand (our line producer, another great guy who taught me a lot), I watched dailies every day.    After the episode was in the can, I sat in on some post-production, and watched the editors work their magic.   I learned from them too.

Streamers and shortened seasons have blown the ladder to splinters.   The way it works now, a show gets put in development, the showrunner assembles a “mini-room,” made up of a couple of senior writers and a couple newcomers, they meet for a month or two, beat out the season, break down the episodes, go off and write scripts, reassemble, get notes, give notes, rewrite, rinse and repeat… and finally turn into the scripts.   And show is greenlit (or not, some shows never get past the room) and sent into production.  The showrunner and his second, maybe his second and his third, take it from there.   The writer producers.   The ones who already know all the things that I learned on TWILIGHT ZONE. The junior writers?  They’re not there.   Once they delivered their scripts and did a revision of two, they were paid, sent home, their salary ended.   They are off looking for another gig.

In many cases they won’t be asked to set even when the episodes they wrote are being filmed.   (They may be ALLOWED on set, if the showrunner and execs are cool with that, but only as a visitor, with no authority, no role.   And no pay, of course.   They may even be told they are not allowed to speak to the actors).

One of the things the AMPTP put forward in their last offer to the WGA is that some writers might be brought onto sets as unpaid interns, to “shadow” and “observe.”   Even that will not be an absolute right.   Maybe they will be let in, maybe not.   These are the people who wrote the stories being filmed, who created the characters, who wrote the words the actors are saying.   I was WAY more than that in 1985, and so was every other staff writer in television at the time.

Mini-rooms are abominations, and the refusal of the AMPTP to pay writers to stay with their shows through production — as part of the JOB, for which they need to be paid, not as a tourist —  is not only wrong, it is incredibly short sighted.   If the Story Editors of 2023 are not allowed to get any production experience, where do the studios think the Showrunners of 2033 are going to come from?

"Questioned about the 2005 'Access Hollywood' tape, he actually defended his comments about grabbing women by their genitals without consent," Cevallos wrote. He said the rich and famous have been able "to get away with" that behavior, unfortunately or fortunately. "What part of that was fortunate, exactly?" Cevallos asked. Both moments "featured prominently" in Kaplan’s closing arguments, and both were evidence "that didn't exist before Trump offered them up on a platter."

Then I imagined if one of those women sued Clooney, took him to trial, and Clooney had to get deposed. During his deposition he reaffirmed that for "millions of years" rich and famous people have been able to grab women by their genitals and "unfortunately or fortunately" that is how it works. I imagined Clooney mistaking the woman accusing him of sexual assault for his ex-wife. I imagined him, during the deposition, being asked if he cheated on his first wife and saying, "I don't know." I imagined if there were two women willing to testify against Clooney in a trial, under oath, that he sexually assaulted them.

He has claimed on social media he and Carroll don't know each other and have never met, despite photographic evidence of the opposite — nevermind the corroborating fact Trump and Carroll were running in the same circles in New York City in the 1990s and 1980s.

when a customer wants to buy a product, they usually go straight to Amazon.com and enter what they’re looking for. But there’s also a large segment of customers who begin their search on google, and ends up at Amazon. Well guess what. When that type of search to purchase experience happens, Amazon has to pay google. Internally, Amazon thought that if they could force users to go straight to Amazon, offer a small but obviously less amount of money to charity from each customer than would have been paid to google, it would help kill customers going to google, save Amazon more money than paying google, and be good overall for the brand value of Amazon.

There is no way for a customer to go through the traditional shopping experience, and then during checkout decide they want to give a portion of their purchase to charity, because giving to charity isn't the point of the overall program. Amazon Smile was developed by the Traffic Optimization team, whose entire purpose is increasing efficiency and lowering costs of getting customers to Amazon. A team of Amazon employees whose sole purpose is doing good in the world doesn't exist, despite employees repeatedly asking for such a team to be built in pretty much every single all-hands meeting.

Literally everything the company does is about profits, and extended customer lifetime value. Everything. Even the charity programs are just designed to save Amazon money.