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People feel stronger emotions when they can see a vivid, immersive VR depiction of people who need help.
The International Committee of the Red Cross conducted an experimental study to examine whether virtual reality (VR) could be used to improve fundraising efforts. Results showed that VR led to an increase in donations and a higher reported likelihood of becoming regular donors. Additionally, emotional feelings and quality of the experience were improved, and a physiological increase in arousal was observed. This study provides evidence that VR could be an effective tool to innovate fundraising.
People empathize with humanlike products. When they need to dispose them, recycling feels more humane than throwing them away.
This text presents research that suggests anthropomorphizing product characteristics can lead to increased consumer recycling. Five studies, including lab and online studies and a field experiment, were conducted to explore the connection between anthropomorphism and recycling. The results suggest that anthropomorphism elicits both affective (empathy) and cognitive reactions (an abstract construal level) which can lead to increased recycling. The implications of this research for sustainable consumption and addressing climate change are discussed.
On motivation @rahshank on Twitter:
there was a ‘this american life’ episode from a couple yrs back that played again on the radio yesterday. it was inspired by the poet Ross Gay who wrote a book called the book of delights which is about the discipline of understanding and seeking delight