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Does $5 Million For a Super Bowl Ad Make Any Sense? - The Atlantic
Does $5 Million For a Super Bowl Ad Make Any Sense? - The Atlantic
Super Bowl ads are simply a different species in the advertising kingdom. Companies are not just paying for a large audience. They are paying for silent focus: Tens of millions of people quietly watch Super Bowl commercials and actually talk about their favorite moments of corporate branding. They are also paying for exposure: Super Bowl ads are watched and re-watched—on Twitter, on Facebook, on YouTube, and on next-day rankings and analyses across the internet. On most days, readers click out of ads to read articles online. For one day, they read a lot of articles only to click on the ads.
·archive.is·
Does $5 Million For a Super Bowl Ad Make Any Sense? - The Atlantic
'The Blackout Bowl,' or 'The Most Depressing Super Bowl Column You'll Read'
'The Blackout Bowl,' or 'The Most Depressing Super Bowl Column You'll Read'
The “event economics” of what Professor Jules Boykoff calls “celebration capitalism” only exacerbates these trends, creating a small army of migrant service-industry workers forever attempting to catch on to the “seasonal work” brought by these splashy yet temporary gatherings. Nineteen sixty-eight Olympian Dr. John Carlos once said, “The reason the Olympics are only every four years is because it takes them four years to count all the money. The problem is who gets a piece of the pie and who gets the crumbs.”
This completely correlates with an event like the Super Bowl. It’s a neoliberal Trojan Horse that brings a tremendous amount of capital that flows up and barely trickles down. As for infrastructure, city officials trumpet the millions an event like the Super Bowl will bring into the city, while not saying a word about the billions in corporate welfare that goes into making the gathering “suitable” for the thousands of outside guests. Roads, bridges and public transportation, actually see a net loss.
·thenation.com·
'The Blackout Bowl,' or 'The Most Depressing Super Bowl Column You'll Read'
The Meaning of the Super Bowl - The American Interest
The Meaning of the Super Bowl - The American Interest
Games—sports—are a form of mass entertainment. They differ from the other principal form of mass entertainment, scripted drama, in three ways that help to account for their appeal. They are spontaneous. Unlike in films and theatrical productions, the outcome is not known in advance: No one bets on the outcome of a play or movie. They are authentic: Unlike film stars, athletes really are doing what audiences see them doing. And games are coherent. Unlike so much of life they have a beginning, middle, and end, with a plot line and a conclusion that can be easily understood.
·the-american-interest.com·
The Meaning of the Super Bowl - The American Interest
Google’s Declining Search Results – Pixel Envy
Google’s Declining Search Results – Pixel Envy
the problem with Google is not that it is surfacing boring results, but that search engine spammers and machine-generated results are winning.
Turns out that appliance troubleshooting seems to be one of the more polluted genres of query. DuckDuckGo and Google searches alike returned page after page of keyword-filled junk intended solely to rank highly.
·pxlnv.com·
Google’s Declining Search Results – Pixel Envy
I’ve been single all my life | Hacker News
I’ve been single all my life | Hacker News
somebody else in this thread has already commented on married men living longer. It works both ways, too. Each partner keeps tabs on the other, notices problems, encourages them to stick to health resolutions, etc. Plus you both are much less likely to forget things or miss appointments, because the other one is there to say, "Didn't you say..." or "Weren't you going to...?" and so on.
·news.ycombinator.com·
I’ve been single all my life | Hacker News
Lukas Rosenstock's Blog
Lukas Rosenstock's Blog
I don’t see myself ready to invest much in something I’m not even sure I want. Also, if it doesn’t work out, I’m scared of leaving a broken heart in another person.
I want to make myself accountable for taking these personal matters more seriously. As a friend told me recently, I should “whole-ass” it, not “half-ass” it, if I want to progress.
I’m not interested in a relationship for its own sake. I could never be with anyone I’m not genuinely interested in, only to have someone and not be alone. I don’t want to compromise or lower my standards to end singledom. I’ve written about perfectionism from a work-related perspective on this blog before. It apparently also applies to my personal life and partner choice.
·lukasrosenstock.net·
Lukas Rosenstock's Blog
On bait
On bait
Content creators chasing engagement, regardless of what kind, to grow their followings happens all the time. And content creators morphing into a weird caricature of themselves much to the chagrin of their audience is pretty normal too.
unlike still-image memes, we still think they must contain some kind of truthfulness to them. And, worse, the more they’re shared, the more we believe it. So when we see a video like the ones Zesu makes — something that appears to be shot out in the world, without any immediately obvious tells that it’s staged, being passed around different platforms — we continue to share it as if it were real. And smart creators, like Zesu, or the porn star with the fake podcast, are taking advantage of that as a growth hack. But it’s also hard not to think that this is, at a macro level, making social media a more annoying place to be.
·garbageday.email·
On bait
Studio Branding in the Streaming Wars
Studio Branding in the Streaming Wars
The race for the streamers to configure themselves as full-service production, distribution, and exhibition outlets has intensified the need for each to articulate a more specific brand identity.
What we are seeing with the streaming wars is not the emergence of a cluster of copy-cat services, with everyone trying to do everything, but the beginnings of a legible strategy to carve up the mediascape and compete for peoples’ waking hours.
Netflix’s penchant for character-centered stories with a three-act structure, as well as high production values (an average of $20–$50-plus million for award contenders), resonates with the “quality” features of the Classical era.
rom early on, Netflix cultivated a liberal public image, which has propelled its investment in social documentary and also driven some of its inclusivity initiatives and collaborations with global auteurs and showrunners of color, such as Alfonso Cuarón, Ava DuVernay, Spike Lee, and Justin Simien.
Quibi as short for “Quick Bites.” In turn, the promos wouldn’t so much emphasize “the what” of the programming as the interest and convenience of being able to watch it while waiting, commuting, or just taking a break. However, this unit of prospective viewing time lies uncomfortably between the ultra-brief TikTok video and the half-hour sitcom.
Peacock’s central obstacle moving forward will be convincing would-be subscribers that the things they loved about linear broadcast and cable TV are worth the investment.
One of the most intriguing and revealing of metaphors, however, isn’t so much related to war as celestial coexistence of streamer-planets within the “universe.” Certainly, the term resonates with key franchises, such as the “Marvel Cinematic Universe,” and the bevvy of intricate stories that such an expansive environment makes possible. This language stakes a claim for the totality of media — that there are no other kinds of moving images beyond what exists on, or what can be imagined for, these select platforms.
·lareviewofbooks.org·
Studio Branding in the Streaming Wars
‘Succession’s Brian Cox On Tonight’s Fatal Episode, Keeping Secrets, The Sh*tstorm To Come & Why Jesse Armstrong Needed To Move On
‘Succession’s Brian Cox On Tonight’s Fatal Episode, Keeping Secrets, The Sh*tstorm To Come & Why Jesse Armstrong Needed To Move On
You know, somebody said, would you ever want to play Donald Trump, I may have told you this before, and I said, well, no. Because I think it’s such a bad script, the Donald Trump script. But then I look at Donald Trump, and I think, God, he’s so lost. He’s just a lost individual, and he’s so full of shit, and the reason he’s full of shit is that he’s an abused child. He’s really an abused child, Donald Trump. A tragic figure. Even though a lot of these very right-wing individuals are repellant, ironically, from the actor’s point of view, when the actor gets into the skin of these guys, you begin to understand where they’re coming from.
·deadline.com·
‘Succession’s Brian Cox On Tonight’s Fatal Episode, Keeping Secrets, The Sh*tstorm To Come & Why Jesse Armstrong Needed To Move On
Why That Shocking Succession Moment Happened Off Screen
Why That Shocking Succession Moment Happened Off Screen
And there’s some toothy poignancy to the fact that the Roy children spend what will turn out to be their final moments with their father taunting him for his inability to apologize, and that his last words to them as a group are “I love you, but you are not serious people.”
No amount of money or power or connections can undo what has already happened, nor give Logan Roy’s children one more chance to set things right with their late father. Their grief and shock at the sudden loss seems compounded by the sudden-onset realization that their relationship with their father will now always be what it is in that moment. There will be no more fixing, no further rounds of negotiation. The deal is done.
·slate.com·
Why That Shocking Succession Moment Happened Off Screen
Writing, Riffs & Relationships
Writing, Riffs & Relationships
Here are the basic ingredients for a riff: An inquisitive title, something that is not “the ultimate guide” but more “some notes on…” A few references - connecting the dots between some links, quotes from other sources An anecdote from your own work that provides rich texture and context for what you do Some open questions that invite people to A deliberate small list of 3-5 people you can send the post to
People’s first instinct with content is to try and make it polished and closed. To be useful by solving something or creating the ultimate guide to something. Those pieces of content can be good - but they’re very hard to write, and even harder to write well! Instead I prefer to take a more inquisitive and open-ended approach.
Closed writing is boring writing. If you’ve fully explored and put to bed the topic you’re writing about then there’s very little left for someone to react to. “Nice post” someone might say. But if you deliberately leave some rough edges, some threads that the reader can pull on, then you’re inviting the reader into the conversation. You’re saying (possibly explicitly!) - “Hey, what are your thoughts on this topic? How do you think about it?”
·tomcritchlow.com·
Writing, Riffs & Relationships
Small b blogging
Small b blogging
As Venkatesh says in the calculus of grit - release work often, reference your own thinking & rework the same ideas again and again. That’s the small b blogging model.
I think most people would be better served by subscribing to small b blogging. What you want is something with YOUR personality. Writing and ideas that are addressable (i.e. you can find and link to them easily in the future) and archived (i.e. you have a list of things you’ve written all in one place rather than spread across publications and URLs) and memorable (i.e. has your own design, logo or style). Writing that can live and breathe in small networks. Scale be damned.
·tomcritchlow.com·
Small b blogging
DeSantis to tighten ban on classroom instruction of gender identity to all grades
DeSantis to tighten ban on classroom instruction of gender identity to all grades
The Parental Rights in Education Act specifically bans instruction of sexual orientation and gender identity "in a manner that is not age appropriate or developmentally appropriate for students." Critics contended that language was overly broad and, thus, subject to interpretation.
·washingtonexaminer.com·
DeSantis to tighten ban on classroom instruction of gender identity to all grades
Inside Amazon Studios: Big Swings Hampered by Confusion and Frustration
Inside Amazon Studios: Big Swings Hampered by Confusion and Frustration
numerous sources say they cannot discern what kind of material Salke and head of television Vernon Sanders want to make. A showrunner with ample experience at the studio says, “There’s no vision for what an Amazon Prime show is. You can’t say, ‘They stand for this kind of storytelling.’ It’s completely random what they make and how they make it.” Another showrunner with multiple series at Amazon finds it baffling that the streamer hasn’t had more success: Amazon has “more money than God,” this person says. “If they wanted to produce unbelievable television, they certainly have the resources to do it.”
·hollywoodreporter.com·
Inside Amazon Studios: Big Swings Hampered by Confusion and Frustration