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How Duolingo reignited user growth
How Duolingo reignited user growth
Duolingo had already implemented several gamification mechanics successfully, such as the progression system on the home screen, streaks, and an achievements system. And second, top digital games at the time had much higher retention rates than our product, which I took as evidence that we hadn’t yet reached the ceiling for gamification’s impact.
The moves counter allowed users only a finite number of moves to complete a level, which added a sense of scarcity and urgency to the gameplay. We decided to incorporate the counter mechanic into our product. We gave our users a finite number of chances to answer questions correctly before they had to start the lesson over.
Depressingly, the result of all that effort was completely neutral. No change to our retention. No increase in DAU. We hardly got any user feedback at all.
When you are playing Gardenscapes, each move feels like a strategic decision, because you have to outmaneuver dynamic obstacles to find a path to victory. But strategic decision-making isn’t required to complete a Duolingo lesson—you mostly either know the answer to a question or you don’t. Because there wasn’t any strategy to it, the Duolingo moves counter was simply a boring, tacked-on nuisance. It was the wrong gamification mechanic to adopt into Duolingo. I realized that I had been so focused on the similarities between Gardenscapes and Duolingo that I had failed to account for the importance of the underlying differences.
Referrals work for Uber because riders are paying for rides on a never-ending pay-as-you-go system. A free ride is a constant incentive. For Duolingo, we were trying to incentivize users by offering a free month of Super Duolingo. However, our best and most active users already had Super Duolingo, and we couldn’t give them a free month when they were already in a plan. This meant that our strategy, which needed to rely on our best users, actually excluded them.
Now when looking to adopt a feature, I ask myself:Why is this feature working in that product?Why might this feature succeed or fail in our context, i.e. will it translate well?What adaptations are necessary to make this feature succeed in our context?
Our failure with the Gardenscapes-style moves counter hadn’t actually disproved any of the original reasons why we believed gamification still had upside for Duolingo—we had only learned that the moves counter was a clumsy attempt at it. This time, we would be more methodical and intelligent about features we added or borrowed.
We deliberately made our leaderboard as casual and frictionless as possible; users were automatically opted in and could progress to the top of the first league by merely engaging consistently in their regular language study. By keeping the game mechanic exciting, but making it simpler than in FarmVille 2, we felt like we had struck the right balance of adopting and adapting.
·lennysnewsletter.com·
How Duolingo reignited user growth
How to Make Wealth
How to Make Wealth
If a fairly good hacker is worth $80,000 a year at a big company, then a smart hacker working very hard without any corporate bullshit to slow him down should be able to do work worth about $3 million a year.
·paulgraham.com·
How to Make Wealth
How to Do What You Love
How to Do What You Love
Another test you can use is: always produce. For example, if you have a day job you don't take seriously because you plan to be a novelist, are you producing? Are you writing pages of fiction, however bad? As long as you're producing, you'll know you're not merely using the hazy vision of the grand novel you plan to write one day as an opiate. The view of it will be obstructed by the all too palpably flawed one you're actually writing."Always produce" is also a heuristic for finding the work you love. If you subject yourself to that constraint, it will automatically push you away from things you think you're supposed to work on, toward things you actually like. "Always produce" will discover your life's work the way water, with the aid of gravity, finds the hole in your roof.
anything you work on changes you. If you work too long on tedious stuff, it will rot your brain.
If you're sure of the general area you want to work in and it's something people are likely to pay you for, then you should probably take the organic route.
In the design of lives, as in the design of most other things, you get better results if you use flexible media. So unless you're fairly sure what you want to do, your best bet may be to choose a type of work that could turn into either an organic or two-job career.
By high school, the prospect of an actual job was on the horizon. Adults would sometimes come to speak to us about their work, or we would go to see them at work. It was always understood that they enjoyed what they did. In retrospect I think one may have: the private jet pilot. But I don't think the bank manager really did.
This could make for a good #scene
·paulgraham.com·
How to Do What You Love
Networking for Nerds
Networking for Nerds
try to figure out the things that drive the whomever you’re talking to and incorporate them into your mental representation of that person. The best way to encourage people to keep you in mind is to keep them in mind.
figure out which things you want to be associated with in people’s heads and be excited about them.
·benjaminreinhardt.com·
Networking for Nerds
Max Pain (A Recent History)
Max Pain (A Recent History)
In The Umami Theory of Value, the authors discussed how entities create illusory value without improving material conditions. In 2020, they predicted a repulsive turn and a violent recoupling of value and material reality. However, the surreal crescendo of decoupling between value and reality that followed, which peaked in late 2021, saw incredible returns on random things and mainstreaming of risk. This period, which the authors call Clown Town, saw people taking risks they barely believed in and mistaking risk for opportunity. The authors then discuss the current era, Max Pain, in which everyone's opinion is right at some point, but never at the right time, and those who control the flows of information and capital are able to systematically profit while regular people struggle.
Money became increasingly fake-seeming as it diverged more and more from a hard day’s work and most conventional wisdom.
The growing number of people taking chances that they barely believed in (starting an Onlyfans, going all in on a memecoin, becoming a performative racist for clicks) reflected a rational response to seeing absurd and/or conventionally shitty ideas have outsized success (Bored Apes, Trump, the Babyccino).
bucking conventional wisdom in any direction became the order of the day. Contrarianism became incredibly popular. Taking the diametrically opposed position to consensus as a shortcut to standing out in a crowded and volatile field was a key Clown Town strategy.
As a subset of contrarianism, Hot Sauce Behavior became especially popular. Hot Sauce involves taking something basic or mid and applying a socially forbidden or mysterious spice to it (in place of, or to function as, the X factor or the je ne sais quoi). This element had to be shocking, bad, atavistic, or otherwise “not normal”—it could be Nazism, grooming, the Occult, Catholicism, outright aggression, the threat of violence, or the attitudes of obscure-to-you political groups—but in smallish amounts. It made peoples’ hearts race and adrenaline pump while they consumed something otherwise bland. (This was the Tension Economy as the new Attention Economy.)
If the 2020 degen was a gambler willing to go all in on a whim… …the 2023 degen is a sophisticated risk manager We have found ourselves in a new cultural era in which multiple overlapping crises and rising interest rates have led to an emergent reckoning. It is now widely understood that it was very stupid to play crazy games with tons of excess money instead of actually improving material reality. But certain questions remain: What the fuck is anything worth today? What’s the best way to manage risk while it all comes falling down?
In chess, today’s average player is more skilled than the one from yesteryear because online exposure of advanced theory has led to regular players making the moves of masters. As Virgil once said, “One kid does a new skateboard trick, then hundreds more can do it the next day around the world.”
Everyone should be able to use their increased intelligence and awareness to better navigate the world. In reality, the irony is painful: When everyone gets smarter, things get harder. If everyone is reassessing the most-effective-tactics-available all the time, it gets harder and harder to win, even though you’re smarter and “should be in a better position.” The Yale admissions office realizes thousands of applicants have watched the same obscure how-to-get-into-Yale TikTok, and decides to change the meta: Leadership is no longer a valuable quality.
Max Pain means, even when you’re right, you’re wrong; it describes a climate in which everyone’s opinion is right at some point, but never at the right time.
·nemesis.global·
Max Pain (A Recent History)
Electron Fiddle: The easiest way to get started with Electron | Hacker News
Electron Fiddle: The easiest way to get started with Electron | Hacker News
Essentially the reason Electron apps are so heavy is they run on a browser, not on an operating system.In the beginning, programs ran directly on hardware, and things were good. (e.g. Pretty much every game would ship with a custom bootloader that knew how to address the hardware and exposed this to the program, you didn’t - couldn’t - have anything else running at the same time.)Later on, programs ran on the operating system, and things were okay. Operating systems abstracted over all the possible hardware configurations in an acceptable way and users got the benefit of running multiple programs simultaneously without too much of a performance cost.Now, programs run on the browser, itself a program running on the operating system. Because the browser wants to be a platform for any other program, it has to hook into almost every part of the operating system, so that it can support almost any program. This necessarily brings with it enormous bloat - in effect you’re running one general-purpose pseudo-OS framework per program.
·news.ycombinator.com·
Electron Fiddle: The easiest way to get started with Electron | Hacker News
Launch School - Is This For Me?
Launch School - Is This For Me?
In our program, we'll expose you to a lot of knowledge. It's sometimes overwhelming to try to figure out what one should absolutely know as a developer, versus what one should be aware of. This points to two different types of learning goals. We'll call it proficiency vs awareness. Awareness is adding another bullet point to the general knowledge database in your brain. You can build awareness by watching a video on a topic and then filing that knowledge away. Proficiency is becoming a skilled practitioner of that topic. You are expected to perform the rituals of that topic extemporaneously and can educate others on that topic. You can only reach proficiency with hundreds or thousands of hours of repetition and practice.
·launchschool.com·
Launch School - Is This For Me?
Congratulations, Gen Z: You Are the New Societal Scapegoat for Longstanding and Systemic Problems
Congratulations, Gen Z: You Are the New Societal Scapegoat for Longstanding and Systemic Problems
Stories like these are unhelpful at best, and damaging at worst. Someone skimming the Insider homepage uncritically might see this headline and chuckle at how coddled the kids are these days. That simply is not the case. The kids are alright. It is, as ever, the rich and truly powerful — the actual managerial bureaucracy — who are enriching themselves at the expense of the rest of us.
Gen Z has its own problems to confront: its members began their adult lives in the middle of a pandemic with a whiplashing economy and, in many parts of the world, an overheated market for renting or owning a home. Surveys show they want a healthier balance between their work and personal lives, and they understand developing a successful career takes time and constant learning. They do not want to be pandered to; they just want a reasonable level of respect, as with pretty much everyone else.
·pxlnv.com·
Congratulations, Gen Z: You Are the New Societal Scapegoat for Longstanding and Systemic Problems
@lachlanjc – Lachlan Campbell
@lachlanjc – Lachlan Campbell
I’m a web designer-developer. Studying at NYU Interactive Media Arts. On leave, working on climate at Watershed.
·lachlanjc.com·
@lachlanjc – Lachlan Campbell
Kogonada’s Urban Neorealism
Kogonada’s Urban Neorealism
one might describe neorealism as a form of methodological and stylistic resistance against the standard filmmaking techniques that weigh each scene’s productivity and efficiency in carrying the linear narrative forward. Neorealism focuses on visual marginalia and gets intentionally lost in the details happening behind the protagonists or at the margins of the frame. Neorealism is slow and processual in method. It’s about what Kogonada identifies as visual lingering.
a different kind of cinema and sensibility in which shots linger and veer off to include others, in which in-between moments seem to be essential, in which time and place seem more critical than plot or story.”
These non-human persons and personalities, in fact, have the power as built structures to influence not only people’s moods but their everyday rituals and patterns of daily life. Columbus is an ongoing experiment about whether architecture and design can influence happiness, productivity, and heighted perceptions of the quality of life.
In the modernist purview, glass has symbolically been associated with purity, hygiene, transparency, fluidity, and openness.
In some vignettes, Columbus as an applied visual-architectural theory perhaps even exceeds the abilities of theory in written, academic form. Take glass as symbolic material for built modernism.
I'm wondering if there are connections to be explored between this and [[Seeing Like a State - Kindle Notes]]' view of high modernism and its role in organizing reality
Glass reveals and conceals. Glass displays and hides and symbolizes. Glass bespeaks transparency but is also disposed towards exclusion and control
·quod.lib.umich.edu·
Kogonada’s Urban Neorealism
‘It’s hard to be human – we’re isolated’: Kogonada on his new film, After Yang
‘It’s hard to be human – we’re isolated’: Kogonada on his new film, After Yang
A personal tragedy (he would prefer to leave the exact nature of the tragedy unspoken) “started to resensitise me. My cynicism felt embarrassing and trite in the face of actual loss and heartache. In doing so, it returned me to what I loved about cinema and the cinematic experience. It allowed me to be more honest and open.”
the low-budget drama Columbus. An instant hit at Sundance in 2017, this debut feature explored the world of architecture and matters of the heart with equal perceptiveness.
“As a film-maker, it’s about trying to find that balance between formal and emotional integrity. I happened to be moved by form: the shape of presence and absence. An empty room can break me. But it can also be cold and distant if that’s all there is. My desire is to be equally attentive to the world of emotions. When I enter a theatre, I want to be moved. I don’t want just an intellectual experience. I want to connect. I want to feel.”
for all the technologies that supposedly connect us to one another, there is a growing sense of disconnection. The struggle to truly connect with another human remains. And whatever that might mean, there is a longing for it.”
“The struggle is always that balance between what feels important to you and trying to survive in a capitalistic society, which is to say, making money. I don’t know if I can afford being indulgent. I have a family to support. I grew up working class. But I also struggle with the idea of money as an incentive.”
“In my first two films, I explored connection and disconnection in the context of family, which I imagine will always be of interest to me, but I’m eager to explore this in the context of romantic possibilities.
·theguardian.com·
‘It’s hard to be human – we’re isolated’: Kogonada on his new film, After Yang
The Limits of Computational Photography
The Limits of Computational Photography
How much of that is the actual photo and how much you might consider to be synthesized is a line I think each person draws for themselves. I think it depends on the context; Moon photography makes for a neat demo but it is rarely relevant. A better question is whether these kinds of software enhancements hallucinate errors along the same lines of what happened in Xerox copiers for years.
·pxlnv.com·
The Limits of Computational Photography