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What are conference talks about? - the stream
What are conference talks about? - the stream
It's crazy how so much industry conf content is an ad these days. Ads obfuscate and conflate truth and opinion.
This is why events like Handmade Seattle or Strange Loop get so much love. They are about technology and people and values, not tools and companies.
When I write a talk, I almost always just want you to walk away thinking about the technology you create as an instrument for advancing your values, and a lens through which to view the world with those values.
if I do my job right, you won't go back and use the library I talked about, or whatever. You'll think about the values you're advancing when you build your technology, and think about the perspective it reveals to its users and audiences.
·stream.thesephist.com·
What are conference talks about? - the stream
The bucket theory of creativity
The bucket theory of creativity
Forget the myth of the 'Eureka!' moment, and allow me to suggest another way: the bucket theory of creativity. Buckets are little homes for the things you want to explore deeper. Maybe you’ll write or draw or build about them one day, but that’s not really the point. All you gotta do is make some buckets.  Because making buckets creates a magnetic force that draws related ideas towards you.
·sublimeinternet.substack.com·
The bucket theory of creativity
One weird trick to being Victoria Paris on TikTok
One weird trick to being Victoria Paris on TikTok
“Facts. The reason why I blew up so fast is because I’m white, thin, privileged, and live in New York City,” she says, pointing out that her own content performed worse when she was living in North Carolina because there was nothing there to glamorize. She also shared how she worked to grow her account by making tons of different videos, privating the ones that didn’t perform, and replicating the ones that did until she nailed what TikTok wanted from her.  But “what TikTok wants” is still the most influential part of that, and as long as that’s still someone who looks like Victoria, there’s not one trick that can change it.
·embedded.substack.com·
One weird trick to being Victoria Paris on TikTok
Nike: An Epic Saga of Value Destruction | LinkedIn
Nike: An Epic Saga of Value Destruction | LinkedIn
Things seemed to go well at the beginning. Due to the pandemic and the objective challenges of the traditional Brick & Mortar business, the business operated by Nike Direct (the business unit in charge of DTC) was flying and justifying the important strategic decisions of the CEO. Then, once normality came back, things slowly but regularly, quarter by quarter, showed that the separation line between being ambitious or being wrong was very thin.
In 6 months, hundreds of colleagues were fired and together with them Nike lost a solid process and thousands of years of experience and expertise in running, football, basketball, fitness, training, sportwear, etc., built in decades of footwear leadership (and apparel too). Product engine became gender led: women, men, and kids (like Zara, GAP, H&M or any other generic fashion brand).
Consumers are not so elastic as some business leaders think or hope. And consumers are not so loyal as some business leaders think or hope. So, what happened? Simple. Many consumers - mainly occasional buyers - did not follow Nike (surprise, surprise) but continued shopping where they were shopping before the decision of the CEO and the President of the Brand. So, once they could not find Nike sneakers in “their” stores – because Nike wasn’t serving those stores any longer -, they simply opted for other brands.
Until late 2010s, Nike had been on a total offense mode (being #1 in every market, in every category, in every product BU, basically in every dimension), a sort of military occupation of the marketplace and a huge problem for competitors that did not know how to react under such a domination. The strategic focus was only one: win anywhere. The new strategy determined the end of the marketplace occupation. Nike opened unexpected spaces to competitors, small, medium, or large brands (with exception of the company based in Herzogenaurach, that – as they usually do - copied and pasted the Nike strategy and executed it in a milder format).
One of the empiric laws of business says that online, the main lever of competition is “price” (as the organic consumer funnel is built on price comparison). The proverbial ability of Nike to leverage the power of the brand to sell sneakers at 200$ began to be threatened by the online appetite for discounts and the search for a definitive solution to the inventory issue. Gross margin – because of that – instead of growing due to the growth of DTC business, showed a rapid decline due to a never-ending promotional attitude on Nike.com
Nike has been built for 50 years on a very simple foundation: brand, product, and marketplace. The DC Investment model, since Nike became a public company, has been always the same: invest at least one tenth of the revenues in demand creation and sports marketing. The brand model has been very simple as well: focus on innovation and inspiration, creativity and storytelling based on athletes-products synergy, leveraging the power of the emotions that sport can create, trying to inspire a growing number of athletes* (*if you have a body, you are an athlete) to play sport. That’s what made Nike the Nike we used to know, love, admire, professionally and emotionally.
What happened in 2020? Well, the brand team shifted from brand marketing to digital marketing and from brand enhancing to sales activation.
shift from CREATE DEMAND to SERVE AND RETAIN DEMAND, that meant that most of the investment were directed to those who were already Nike consumers
as of 2021, to drive traffic to Nike.com, Nike started investing in programmatic adv and performance marketing the double or more of the share of resources usually invested in the other brand activities
the former CMO was ignoring the growing academic literature around the inefficiencies of investment in performance marketing/programmatic advertising, due to frauds, rising costs of mediators and declining consumer response to those activities.
Because of that, Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured.
To feed the digital marketing ecosystem, one of the historic functions of the marketing team (brand communications) was “de facto” absorbed and marginalized by the brand design team, which took the leadership in marketing content production (together with the mar-tech “scientists”). Nike didn’t need brand creativity anymore, just a polished and never stopping supply chain of branded stuff.
He made “Nike.com” the center of everything and diverted focus and dollars to it. Due to all of that, Nike hasn’t made a history making brand campaign since 2018, as the Brand organization had to become a huge sales activation machine.
·linkedin.com·
Nike: An Epic Saga of Value Destruction | LinkedIn
The CrowdStrike Outage and Market-Driven Brittleness
The CrowdStrike Outage and Market-Driven Brittleness
Redundancies are unprofitable. Being slow and careful is unprofitable. Being less embedded in and less essential and having less access to the customers’ networks and machines is unprofitable—at least in the short term, by which these companies are measured. This is true for companies like CrowdStrike. It’s also true for CrowdStrike’s customers, who also didn’t have resilience, redundancy, or backup systems in place for failures such as this because they are also an expense that affects short-term profitability.
The market rewards short-term profit-maximizing systems, and doesn’t sufficiently penalize such companies for the impact their mistakes can have. (Stock prices depress only temporarily. Regulatory penalties are minor. Class-action lawsuits settle. Insurance blunts financial losses.) It’s not even clear that the information technology industry could exist in its current form if it had to take into account all the risks such brittleness causes.
The asymmetry of costs is largely due to our complex interdependency on so many systems and technologies, any one of which can cause major failures. Each piece of software depends on dozens of others, typically written by other engineering teams sometimes years earlier on the other side of the planet. Some software systems have not been properly designed to contain the damage caused by a bug or a hack of some key software dependency.
This market force has led to the current global interdependence of systems, far and wide beyond their industry and original scope. It’s why flying planes depends on software that has nothing to do with the avionics. It’s why, in our connected internet-of-things world, we can imagine a similar bad software update resulting in our cars not starting one morning or our refrigerators failing.
Right now, the market incentives in tech are to focus on how things succeed: A company like CrowdStrike provides a key service that checks off required functionality on a compliance checklist, which makes it all about the features that they will deliver when everything is working. That’s exactly backward. We want our technological infrastructure to mimic nature in the way things fail. That will give us deep complexity rather than just surface complexity, and resilience rather than brittleness.
Netflix is famous for its Chaos Monkey tool, which intentionally causes failures to force the systems (and, really, the engineers) to be more resilient. The incentives don’t line up in the short term: It makes it harder for Netflix engineers to do their jobs and more expensive for them to run their systems. Over years, this kind of testing generates more stable systems. But it requires corporate leadership with foresight and a willingness to spend in the short term for possible long-term benefits.
The National Highway Traffic Safety Administration crashes cars to learn what happens to the people inside. But cars are relatively simple, and keeping people safe is straightforward. Software is different. It is diverse, is constantly changing, and has to continually adapt to novel circumstances. We can’t expect that a regulation that mandates a specific list of software crash tests would suffice. Again, security and resilience are achieved through the process by which we fail and fix, not through any specific checklist. Regulation has to codify that process.
·lawfaremedia.org·
The CrowdStrike Outage and Market-Driven Brittleness
Why Are Debut Novels Failing to Launch?
Why Are Debut Novels Failing to Launch?
The fragmented media environment, changes in publicity strategies, and the need for authors to become influencers have made it harder for new voices to break through.
Last fall, while reporting Esquire’s “Future of Books” predictions, I asked industry insiders about trends they’d noticed in recent years. Almost everyone mentioned that debut fiction has become harder to launch. For writers, the stakes are do or die: A debut sets the bar for each of their subsequent books, so their debut advance and sales performance can follow them for the rest of their career. For editors, if a writer’s first book doesn’t perform, it’s hard to make a financial case for acquiring that writer’s second book. And for you, a reader interested in great fiction, the fallout from this challenging climate can limit your access to exciting new voices in fiction. Unless you diligently shop at independent bookstores where booksellers highlight different types of books, you might only ever encounter the big, splashy debuts that publishers, book clubs, social-media algorithms, and big-box retailers have determined you should see.
BookTok—er, TikTok—is still considered the au courant emergent platform, but unlike Instagram and Twitter before it, publishers can’t figure out how to game the algorithm. “It’s a wonderful tool, but it’s an uncontrollable one,” Lucas says. As opposed to platforms like Twitter and Instagram, on which authors can actively post to establish a following, the runaway hits of BookTok (see: The Song of Achilles) grew from influencer videos.
These days, “in order to get exposure, you have to make the kinds of content that the platform is prioritizing in a given moment,” Chayka says. On Instagram, that means posting videos. Gone are the days of the tastefully cluttered tableaux of notebooks, pens, and coffee mugs near a book jacket; front-facing videos are currently capturing the most eyeballs. “A nonfiction author at least has the subject matter to talk about,” Chayka says. (Many nonfiction writers now create bite-size videos distilling the ideas of their books, with the goal of becoming thought leaders.) But instead of talking about their books, novelists share unboxing videos when they receive their advance copies, or lifestyle videos about their writing routines, neither of which convey their voice on the page. Making this “content” takes time away from writing, Chayka says: “You’re glamorizing your writer’s residency; you’re not talking about the work itself necessarily.”
“Energy tends to attach itself to wherever energy is already attached,” Lucas says. “Fewer debuts have a chance of really breaking through the noise in this climate, because all of the energy attaches itself to the ones that have made it past a certain obstacle.” In some cases, the energy starts building as early as when a project is first announced.
Because staff publicists at publishing houses must split their workload among several authors, there is an expectation that an author will now spend untold hours working as their book’s spokesperson.
The agent at the talent firm describes a “one strike and you’re out” mentality, with some authors getting dropped by their agents if their debut doesn’t sell well.
But one positive development amid this sense of precarity is the rise of the literary friendship. “On social media,” Isle McElroy wrote for this magazine in September, “writers are just as likely to hype their peers as they are to self-promote: linking where to buy books, posting photos of readings, and sharing passages from galleys.” There is now an all-ships-rise mentality among authors at every career stage, but particularly among first-time novelists. Now networks of writers are more important than ever.
When it was time to ask other writers for blurbs for The Volcano Daughters, Balibrera had friends who were excited to boost the book, but she could also rely on other writers who remembered her from Literati. “There was goodwill built up already,” Gibbs says.
·esquire.com·
Why Are Debut Novels Failing to Launch?
Pricing of Webflow freelancers : r/webflow
Pricing of Webflow freelancers : r/webflow
Some good questions to ask: Can they show you some examples of past projects they've built in Webflow? Do some checking if their work looks good on smaller devices (Webflow cascades styles down from desktop, so mobile design can sometimes get overlooked) Are they using a class framework (e.g., Client-first, Mast, Lumos, or custom)? And are they comfortable building the site with a level of modularity that enables easy reuse of sections, components, and styles? This approach simplifies future design updates and makes it easier for your team to manage and expand the site after the handover. What's their approach to SEO in Webflow? What do they do to ensure performance and loading speed are optimized? Do they have a process QA and testing before launching a site? How do they handle client feedback and revisions? Do they have a process for educating you on how to use and manage the site they built?
·reddit.com·
Pricing of Webflow freelancers : r/webflow
Local-first software: You own your data, in spite of the cloud
Local-first software: You own your data, in spite of the cloud
While cloud apps have become dominant due to their collaborative features, they often compromise user ownership and data longevity. Local-first software seeks to provide a better alternative by prioritizing local storage and networks while still enabling seamless collaboration. The article outlines seven ideals for local-first software, discusses existing technologies, and proposes Conflict-free Replicated Data Types (CRDTs) as a promising foundation for realizing these ideals.
Cloud apps like Google Docs and Trello are popular because they enable real-time collaboration with colleagues, and they make it easy for us to access our work from all of our devices. However, by centralizing data storage on servers, cloud apps also take away ownership and agency from users. If a service shuts down, the software stops functioning, and data created with that software is lost.
In this article we propose “local-first software”: a set of principles for software that enables both collaboration and ownership for users. Local-first ideals include the ability to work offline and collaborate across multiple devices, while also improving the security, privacy, long-term preservation, and user control of data.
This article has also been published in PDF format in the proceedings of the Onward! 2019 conference. Please cite it as: Martin Kleppmann, Adam Wiggins, Peter van Hardenberg, and Mark McGranaghan. Local-first software: you own your data, in spite of the cloud. 2019 ACM SIGPLAN International Symposium on New Ideas, New Paradigms, and Reflections on Programming and Software (Onward!), October 2019, pages 154–178. doi:10.1145/3359591.3359737
To sum up: the cloud gives us collaboration, but old-fashioned apps give us ownership. Can’t we have the best of both worlds? We would like both the convenient cross-device access and real-time collaboration provided by cloud apps, and also the personal ownership of your own data embodied by “old-fashioned” software.
In old-fashioned apps, the data lives in files on your local disk, so you have full agency and ownership of that data: you can do anything you like, including long-term archiving, making backups, manipulating the files using other programs, or deleting the files if you no longer want them. You don’t need anybody’s permission to access your files, since they are yours. You don’t have to depend on servers operated by another company.
In cloud apps, the data on the server is treated as the primary, authoritative copy of the data; if a client has a copy of the data, it is merely a cache that is subordinate to the server. Any data modification must be sent to the server, otherwise it “didn’t happen.” In local-first applications we swap these roles: we treat the copy of the data on your local device — your laptop, tablet, or phone — as the primary copy. Servers still exist, but they hold secondary copies of your data in order to assist with access from multiple devices. As we shall see, this change in perspective has profound implications.
For several years the Offline First movement has been encouraging developers of web and mobile apps to improve offline support, but in practice it has been difficult to retrofit offline support to cloud apps, because tools and libraries designed for a server-centric model do not easily adapt to situations in which users make edits while offline.
In local-first apps, our ideal is to support real-time collaboration that is on par with the best cloud apps today, or better. Achieving this goal is one of the biggest challenges in realizing local-first software, but we believe it is possible
Some file formats (such as plain text, JPEG, and PDF) are so ubiquitous that they will probably be readable for centuries to come. The US Library of Congress also recommends XML, JSON, or SQLite as archival formats for datasets. However, in order to read less common file formats and to preserve interactivity, you need to be able to run the original software (if necessary, in a virtual machine or emulator). Local-first software enables this.
Of these, email attachments are probably the most common sharing mechanism, especially among users who are not technical experts. Attachments are easy to understand and trustworthy. Once you have a copy of a document, it does not spontaneously change: if you view an email six months later, the attachments are still there in their original form. Unlike a web app, an attachment can be opened without any additional login process. The weakest point of email attachments is collaboration. Generally, only one person at a time can make changes to a file, otherwise a difficult manual merge is required. File versioning quickly becomes messy: a back-and-forth email thread with attachments often leads to filenames such as Budget draft 2 (Jane's version) final final 3.xls.
Web apps have set the standard for real-time collaboration. As a user you can trust that when you open a document on any device, you are seeing the most current and up-to-date version. This is so overwhelmingly useful for team work that these applications have become dominant.
The flip side to this is a total loss of ownership and control: the data on the server is what counts, and any data on your client device is unimportant — it is merely a cache
We think the Git model points the way toward a future for local-first software. However, as it currently stands, Git has two major weaknesses: Git is excellent for asynchronous collaboration, especially using pull requests, which take a coarse-grained set of changes and allow them to be discussed and amended before merging them into the shared master branch. But Git has no capability for real-time, fine-grained collaboration, such as the automatic, instantaneous merging that occurs in tools like Google Docs, Trello, and Figma. Git is highly optimized for code and similar line-based text files; other file formats are treated as binary blobs that cannot meaningfully be edited or merged. Despite GitHub’s efforts to display and compare images, prose, and CAD files, non-textual file formats remain second-class in Git.
A web app in its purest form is usually a Rails, Django, PHP, or Node.js program running on a server, storing its data in a SQL or NoSQL database, and serving web pages over HTTPS. All of the data is on the server, and the user’s web browser is only a thin client. This architecture offers many benefits: zero installation (just visit a URL), and nothing for the user to manage, as all data is stored and managed in one place by the engineering and DevOps professionals who deploy the application. Users can access the application from all of their devices, and colleagues can easily collaborate by logging in to the same application. JavaScript frameworks such as Meteor and ShareDB, and services such as Pusher and Ably, make it easier to add real-time collaboration features to web applications, building on top of lower-level protocols such as WebSocket. On the other hand, a web app that needs to perform a request to a server for every user action is going to be slow. It is possible to hide the round-trip times in some cases by using client-side JavaScript, but these approaches quickly break down if the user’s internet connection is unstable.
As we have shown, none of the existing data layers for application development fully satisfy the local-first ideals. Thus, three years ago, our lab set out to search for a solution that gives seven green checkmarks.
*Fast, multi-device, offline, collaboration, longevity, privacy, and user control
Thus, CRDTs have some similarity to version control systems like Git, except that they operate on richer data types than text files. CRDTs can sync their state via any communication channel (e.g. via a server, over a peer-to-peer connection, by Bluetooth between local devices, or even on a USB stick). The changes tracked by a CRDT can be as small as a single keystroke, enabling Google Docs-style real-time collaboration. But you could also collect a larger set of changes and send them to collaborators as a batch, more like a pull request in Git. Because the data structures are general-purpose, we can develop general-purpose tools for storage, communication, and management of CRDTs, saving us from having to re-implement those things in every single app.
we believe that CRDTs have the potential to be a foundation for a new generation of software. Just as packet switching was an enabling technology for the Internet and the web, or as capacitive touchscreens were an enabling technology for smartphones, so we think CRDTs may be the foundation for collaborative software that gives users full ownership of their data.
We are often asked about the effectiveness of automatic merging, and many people assume that application-specific conflict resolution mechanisms are required. However, we found that users surprisingly rarely encounter conflicts in their work when collaborating with others, and that generic resolution mechanisms work well. The reasons for this are: Automerge tracks changes at a fine-grained level, and takes datatype semantics into account. For example, if two users concurrently insert items at the same position into an array, Automerge combines these changes by positioning the two new items in a deterministic order. In contrast, a textual version control system like Git would treat this situation as a conflict requiring manual resolution. Users have an intuitive sense of human collaboration and avoid creating conflicts with their collaborators. For example, when users are collaboratively editing an article, they may agree in advance who will be working on which section for a period of time, and avoid concurrently modifying the same section.
Conflicts arise only if users concurrently modify the same property of the same object: for example, if two users concurrently change the position of the same image object on a canvas. In such cases, it is often arbitrary how they are resolved and satisfactory either way.
We experimented with a number of mechanisms for sharing documents with other users, and found that a URL model, inspired by the web, makes the most sense to users and developers. URLs can be copied and pasted, and shared via communication channels such as email or chat. Access permissions for documents beyond secret URLs remain an open research question.
As with a Git repository, what a particular user sees in the “master” branch is a function of the last time they communicated with other users. Newly arriving changes might unexpectedly modify parts of the document you are working on, but manually merging every change from every user is tedious. Decentralized documents enable users to be in control over their own data, but further study is needed to understand what this means in practical user-interface terms.
Performance and memory/disk usage quickly became a problem because CRDTs store all history, including character-by-character text edits. These pile up, but can’t easily be truncated because it’s impossible to know when someone might reconnect to your shared document after six months away and need to merge changes from that point forward.
Servers thus have a role to play in the local-first world — not as central authorities, but as “cloud peers” that support client applications without being on the critical path. For example, a cloud peer that stores a copy of the document, and forwards it to other peers when they come online, could solve the closed-laptop problem above.
These experiments suggest that local-first software is possible. Collaboration and ownership are not at odds with each other — we can get the best of both worlds, and users can benefit. However, the underlying technologies are still a work in progress. They are good for developing prototypes, and we hope that they will evolve and stabilize in the coming years, but realistically, it is not yet advisable to replace a proven product like Firebase with an experimental project like Automerge in a production setting today.
Most CRDT research operates in a model where all collaborators immediately apply their edits to a single version of a document. However, practical local-first applications require more flexibility: users must have the freedom to reject edits made by another collaborator, or to make private changes to a version of the document that is not shared with others. A user might want to apply changes speculatively or reformat their change history. These concepts are well understood in the distributed source control world as “branches,” “forks,” “rebasing,” and so on. There is little work to date on understanding the algorithms and programming models for collaboration in situations where multiple document versions and branches exist side-by-side.
Different collaborators may be using different versions of an application, potentially with different features. As there is no central database server, there is no authoritative “current” schema for the data. How can we write software so that varying application versions can safely interoperate, even as data formats evolve? This question has analogues in cloud-based API design, but a local-first setting provides additional challenges.
When every document can develop a complex version history, simply through daily operation, an acute problem arises: how do we communicate this version history to users? How should users think about versioning, share and accept changes, and understand how their documents came to be a certain way when there is no central source of truth? Today there are two mainstream models for change management: a source-code model of diffs and patches, and a Google Docs model of suggestions and comments. Are these the best we can do? How do we generalize these ideas to data formats that are not text?
We believe that the assumption of centralization is deeply ingrained in our user experiences today, and we are only beginning to discover the consequences of changing that assumption. We hope these open questions will inspire researchers to explore what we believe is an untapped area.
some strategies for improving each area: Fast. Aggressive caching and downloading resources ahead of time can be a way to prevent the user from seeing spinners when they open your app or a document they previously had open. Trust the local cache by default instead of making the user wait for a network fetch. Multi-device. Syncing infrastructure like Firebase and iCloud make multi-device support relatively painless, although they do introduce longevity and privacy concerns. Self-hosted infrastructure like Realm Object Server provides an alternative trade-off. Offline. In the web world, Progressive Web Apps offer features like Service Workers and app manifests that can help. In the mobile world, be aware of WebKit frames and other network-dependent components. Test your app by turning off your WiFi, or using traffic shapers such as the Chrome Dev Tools network condition simulator or the iOS network link conditioner. Collaboration. Besides CRDTs, the more established technology for real-time collaboration is Operational Transformation (OT), as implemented e.g. in ShareDB. Longevity. Make sure your software can easily export to flattened, standard formats like JSON or PDF. For example: mass export such as Google Takeout; continuous backup into stable file formats such as in GoodNotes; and JSON download of documents such as in Trello. Privacy. Cloud apps are fundamentally non-private, with employees of the company and governments able to peek at user data at any time. But for mobile or desktop applications, try to make clear to users when the data is stored only on their device versus being transmitted to a backend. User control. Can users easily back up, duplicate, or delete some or all of their documents within your application? Often this involves re-implementing all the basic filesystem operations, as Google Docs has done with Google Drive.
If you are an entrepreneur interested in building developer infrastructure, all of the above suggests an interesting market opportunity: “Firebase for CRDTs.” Such a startup would need to offer a great developer experience and a local persistence library (something like SQLite or Realm). It would need to be available for mobile platforms (iOS, Android), native desktop (Windows, Mac, Linux), and web technologies (Electron, Progressive Web Apps). User control, privacy, multi-device support, and collaboration would all be baked in. Application developers could focus on building their app, knowing that the easiest implementation path would also given them top marks on the local-first scorecard. As litmus test to see if you have succeeded, we suggest: do all your customers’ apps continue working in perpetuity, even if all servers are shut down? We believe the “Firebase for CRDTs” opportunity will be huge as CRDTs come of age.
In the pursuit of better tools we moved many applications to the cloud. Cloud software is in many regards superior to “old-fashioned” software: it offers collaborative, always-up-to-date applications, accessible from anywhere in the world. We no longer worry about what software version we are running, or what machine a file lives on. However, in the cloud, ownership of data is vested in the servers, not the users, and so we became borrowers of our own data. The documents created in cloud apps are destined to disappear when the creators of those services cease to maintain them. Cloud services defy long-term preservation. No Wayback Machine can restore a sunsetted web application. The Internet Archive cannot preserve your Google Docs. In this article we explored a new way forward for software of the future. We have shown that it is possible for users to retain ownership and control of their data, while also benefiting from the features we associate with the cloud: seamless collaboration and access from anywhere. It is possible to get the best of both worlds. But more work is needed to realize the local-first approach in practice. Application developers can take incremental steps, such as improving offline support and making better use of on-device storage. Researchers can continue improving the algorithms, programming models, and user interfaces for local-first software. Entrepreneurs can develop foundational technologies such as CRDTs and peer-to-peer networking into mature products able to power the next generation of applications. Today it is easy to create a web application in which the server takes ownership of all the data. But it is too hard to build collaborative software that respects users’ ownership and agency. In order to shift the balance, we need to improve the tools for developing local-first software. We hope that you will join us.
·inkandswitch.com·
Local-first software: You own your data, in spite of the cloud
How Bad Habits Are Formed (Unconsciously)
How Bad Habits Are Formed (Unconsciously)
I think she enjoys treating her boyfriend like a chore because her relationship with her parents acclimated her to the feeling of being depended on. She likes the feeling of parenting and babying someone because her child-self had to do that to stay on her parents’ good side. In other words, her psyche felt like, in order to keep her parents’ love and protection, she needed to turn herself into a caretaker, going above and beyond what she knows she should be doing.
Patterns that are formed out of necessity in an earlier stage of life determine what you look for for the rest of your life. The behaviors you were forced to do when you were younger become the behaviors you itch to do when you’re older.
Like making a tie-dye T-shirt, the twists and turns of childhood shape the way we’re colored as adults.
·sherryning.com·
How Bad Habits Are Formed (Unconsciously)
The Complex Problem Of Lying For Jobs — Ludicity
The Complex Problem Of Lying For Jobs — Ludicity

Claude summary: Key takeaway Lying on job applications is pervasive in the tech industry due to systemic issues, but it creates an "Infinite Lie Vortex" that erodes integrity and job satisfaction. While honesty may limit short-term opportunities, it's crucial for long-term career fulfillment and ethical work environments.

Summary

  • The author responds to Nat Bennett's article against lying in job interviews, acknowledging its validity while exploring the nuances of the issue.
  • Most people in the tech industry are already lying or misrepresenting themselves on their CVs and in interviews, often through "technically true" statements.
  • The job market is flooded with candidates who are "cosplaying" at engineering, making it difficult for honest, competent individuals to compete.
  • Many employers and interviewers are not seriously engaged in engineering and overlook actual competence in favor of congratulatory conversation and superficial criteria
  • Most tech projects are "default dead," making it challenging for honest candidates to present impressive achievements without embellishment.
  • The author suggests that escaping the "Infinite Lie Vortex" requires building financial security, maintaining low expenses, and cultivating relationships with like-minded professionals.
  • Honesty in job applications may limit short-term opportunities but leads to more fulfilling and ethical work environments in the long run.
  • The author shares personal experiences of navigating the tech job market, including instances of misrepresentation and the challenges of maintaining integrity.
  • The piece concludes with a satirical, honest version of the author's CV, highlighting the absurdity of common resume claims and the value of authenticity.
  • Throughout the article, the author maintains a cynical, humorous tone while addressing serious issues in the tech industry's hiring practices and work culture.
  • The author emphasizes the importance of self-awareness, continuous learning, and valuing personal integrity over financial gain or status.
If your model is "it's okay to lie if I've been lied to" then we're all knee deep in bullshit forever and can never escape Transaction Cost Hell.
Do I agree that entering The Infinite Lie Vortex is wise or good for you spiritually? No, not at all, just look at what it's called.
it is very common practice on the job market to have a CV that obfuscates the reality of your contribution at previous workplaces. Putting aside whether you're a professional web developer because you got paid $20 by your uncle to fix some HTML, the issue with lying lies in the intent behind it. If you have a good idea of what impression you are leaving your interlocutor with, and you are crafting statements such that the image in their head does not map to reality, then you are lying.
Unfortunately thanks to our dear leader's masterful consummation of toxicity and incompetence, the truth of the matter is that: They left their previous job due to burnout related to extensive bullying, which future employers would like to know because they would prefer to blacklist everyone involved to minimize their chances of getting the bad actor. Everyone involved thinks that they were the victim, and an employer does not have access to my direct observations, so this is not even an unreasonable strategy All their projects were failures through no fault of their own, in a market where everyone has "successfully designed and implemented" their data governance initiatives, as indicated previously
What I am trying to say is that I currently believe that there are not enough employers who will appreciate honesty and competence for a strategy of honesty to reliably pay your rent. My concern, with regards to Nat's original article, is that the industry is so primed with nonsense that we effectively have two industries. We have a real engineering market, where people are fairly serious and gather in small conclaves (only two of which I have seen, and one of those was through a blog reader's introduction), and then a gigantic field of people that are cosplaying at engineering. The real market is large in absolute terms, but tiny relative to the number of candidates and companies out there. The fake market is all people that haven't cultivated the discipline to engineer but nonetheless want software engineering salaries and clout.
There are some companies where your interviewer is going to be a reasonable person, and there you can be totally honest. For example, it is a good thing to admit that the last project didn't go that well, because the kind of person that sees the industry for what it is, and who doesn't endorse bullshit, and who works on themselves diligently - that person is going to hear your honesty, and is probably reasonably good at detecting when candidates are revealing just enough fake problems to fake honesty, and then they will hire you. You will both put down your weapons and embrace. This is very rare. A strategy that is based on assuming this happens if you keep repeatedly engaging with random companies on the market is overwhelmingly going to result in a long, long search. For the most part, you will be engaged in a twisted, adversarial game with actors who will relentlessly try to do things like make you say a number first in case you say one that's too low.
Suffice it to say that, if you grin in just the right way and keep a straight face, there is a large class of person that will hear you say "Hah, you know, I'm just reflecting on how nice it is to be in a room full of people who are asking the right questions after all my other terrible interviews." and then they will shake your hand even as they shatter the other one patting themselves on the back at Mach 10. I know, I know, it sounds like that doesn't work but it absolutely does.
Neil Gaiman On Lying People get hired because, somehow, they get hired. In my case I did something which these days would be easy to check, and would get me into trouble, and when I started out, in those pre-internet days, seemed like a sensible career strategy: when I was asked by editors who I'd worked for, I lied. I listed a handful of magazines that sounded likely, and I sounded confident, and I got jobs. I then made it a point of honour to have written something for each of the magazines I'd listed to get that first job, so that I hadn't actually lied, I'd just been chronologically challenged... You get work however you get work.
Nat Bennett, of Start Of This Article fame, writes: If you want to be the kind of person who walks away from your job when you're asked to do something that doesn't fit your values, you need to save money. You need to maintain low fixed expenses. Acting with integrity – or whatever it is that you value – mostly isn't about making the right decision in the moment. It's mostly about the decisions that you make leading up to that moment, that prepare you to be able to make the decision that you feel is right.
As a rough rule, if I've let my relationship with a job deteriorate to the point that I must leave, I have already waited way too long, and will be forced to move to another place that is similarly upsetting.
And that is, of course, what had gradually happened. I very painfully navigated the immigration process, trimmed my expenses, found a position that is frequently silly but tolerable for extended periods of time, and started looking for work before the new gig, mostly the same as the last gig, became unbearable. Everything other than the immigration process was burnout induced, so I can't claim that it was a clever strategy, but the net effect is that I kept sacrificing things at the altar of Being Okay With Less, and now I am in an apartment so small that I think I almost fractured my little toe banging it on the side of my bed frame, but I have the luxury of not lying.
If I had to write down what a potential exit pathway looks like, it might be: Find a job even if you must navigate the Vortex, and it doesn't matter if it's bad because there's a grace period where your brain is not soaking up the local brand of madness, i.e, when you don't even understand the local politics yet Meet good programmers that appreciate things like mindfulness in your local area - you're going to have to figure out how to do this one Repeat Step 1 and Step 2 on a loop, building yourself up as a person, engineer, and friend, until someone who knows you for you hires you based on your personality and values, rather than "I have seven years doing bullshit in React that clearly should have been ten raw HTML pages served off one Django server"
A CEO here told me that he asks people to self-evaluate their skill on a scale of 1 to 10, but he actually has solid measures. You're at 10 at Python if you're a core maintainer. 9 if you speak at major international conferences, etc. On that scale, I'm a 4, or maybe a 5 on my best day ever, and that's the sad truth. We'll get there one day.
I will always hate writing code that moves the overall product further from Quality. I'll write a basic feature and take shortcuts, but not the kind that we are going to build on top of, which is unattractive to employers because sacrificing the long-term health of a product is a big part of status laundering.
The only piece of software I've written that is unambiguously helpful is this dumb hack that I used to cut up episodes of the Glass Cannon Podcast into one minute segments so that my skip track button on my underwater headphones is now a janky fast forward one minute button. It took me like ten minutes to write, and is my greatest pride.
Have I actually worked with Google? My CV says so, but guess what, not quite! I worked on one project where the money came from Google, but we really had one call with one guy who said we were probably on track, which we definitely were not!
Did I salvage a A$1.2M project? Technically yes, but only because I forced the previous developer to actually give us his code before he quit! This is not replicable, and then the whole engineering team quit over a mandatory return to office, so the application never shipped!
Did I save a half million dollars in Snowflake expenses? CV says yes, reality says I can only repeat that trick if someone decided to set another pile of money on fire and hand me the fire extinguisher! Did I really receive departmental recognition for this? Yes, but only in that they gave me A$30 and a pat on the head and told me that a raise wasn't on the table.
Was I the most highly paid senior engineer at that company? Yes, but only because I had insider information that four people quit in the same week, and used that to negotiate a 20% raise over the next highest salary - the decision was based around executive KPIs, not my competence!
·ludic.mataroa.blog·
The Complex Problem Of Lying For Jobs — Ludicity
Dario Amodei — Machines of Loving Grace
Dario Amodei — Machines of Loving Grace
I think that most people are underestimating just how radical the upside of AI could be, just as I think most people are underestimating how bad the risks could be.
the effects of powerful AI are likely to be even more unpredictable than past technological changes, so all of this is unavoidably going to consist of guesses. But I am aiming for at least educated and useful guesses, which capture the flavor of what will happen even if most details end up being wrong. I’m including lots of details mainly because I think a concrete vision does more to advance discussion than a highly hedged and abstract one.
I am often turned off by the way many AI risk public figures (not to mention AI company leaders) talk about the post-AGI world, as if it’s their mission to single-handedly bring it about like a prophet leading their people to salvation. I think it’s dangerous to view companies as unilaterally shaping the world, and dangerous to view practical technological goals in essentially religious terms.
AI companies talking about all the amazing benefits of AI can come off like propagandists, or as if they’re attempting to distract from downsides.
the small community of people who do discuss radical AI futures often does so in an excessively “sci-fi” tone (featuring e.g. uploaded minds, space exploration, or general cyberpunk vibes). I think this causes people to take the claims less seriously, and to imbue them with a sort of unreality. To be clear, the issue isn’t whether the technologies described are possible or likely (the main essay discusses this in granular detail)—it’s more that the “vibe” connotatively smuggles in a bunch of cultural baggage and unstated assumptions about what kind of future is desirable, how various societal issues will play out, etc. The result often ends up reading like a fantasy for a narrow subculture, while being off-putting to most people.
Yet despite all of the concerns above, I really do think it’s important to discuss what a good world with powerful AI could look like, while doing our best to avoid the above pitfalls. In fact I think it is critical to have a genuinely inspiring vision of the future, and not just a plan to fight fires.
The five categories I am most excited about are: Biology and physical health Neuroscience and mental health Economic development and poverty Peace and governance Work and meaning
We could summarize this as a “country of geniuses in a datacenter”.
you might think that the world would be instantly transformed on the scale of seconds or days (“the Singularity”), as superior intelligence builds on itself and solves every possible scientific, engineering, and operational task almost immediately. The problem with this is that there are real physical and practical limits, for example around building hardware or conducting biological experiments. Even a new country of geniuses would hit up against these limits. Intelligence may be very powerful, but it isn’t magic fairy dust.
I believe that in the AI age, we should be talking about the marginal returns to intelligence7, and trying to figure out what the other factors are that are complementary to intelligence and that become limiting factors when intelligence is very high. We are not used to thinking in this way—to asking “how much does being smarter help with this task, and on what timescale?”—but it seems like the right way to conceptualize a world with very powerful AI.
in science many experiments are often needed in sequence, each learning from or building on the last. All of this means that the speed at which a major project—for example developing a cancer cure—can be completed may have an irreducible minimum that cannot be decreased further even as intelligence continues to increase.
Sometimes raw data is lacking and in its absence more intelligence does not help. Today’s particle physicists are very ingenious and have developed a wide range of theories, but lack the data to choose between them because particle accelerator data is so limited. It is not clear that they would do drastically better if they were superintelligent—other than perhaps by speeding up the construction of a bigger accelerator.
Many things cannot be done without breaking laws, harming humans, or messing up society. An aligned AI would not want to do these things (and if we have an unaligned AI, we’re back to talking about risks). Many human societal structures are inefficient or even actively harmful, but are hard to change while respecting constraints like legal requirements on clinical trials, people’s willingness to change their habits, or the behavior of governments. Examples of advances that work well in a technical sense, but whose impact has been substantially reduced by regulations or misplaced fears, include nuclear power, supersonic flight, and even elevators
Thus, we should imagine a picture where intelligence is initially heavily bottlenecked by the other factors of production, but over time intelligence itself increasingly routes around the other factors, even if they never fully dissolve (and some things like physical laws are absolute)10. The key question is how fast it all happens and in what order.
I am not talking about AI as merely a tool to analyze data. In line with the definition of powerful AI at the beginning of this essay, I’m talking about using AI to perform, direct, and improve upon nearly everything biologists do.
CRISPR was a naturally occurring component of the immune system in bacteria that’s been known since the 80’s, but it took another 25 years for people to realize it could be repurposed for general gene editing. They also are often delayed many years by lack of support from the scientific community for promising directions (see this profile on the inventor of mRNA vaccines; similar stories abound). Third, successful projects are often scrappy or were afterthoughts that people didn’t initially think were promising, rather than massively funded efforts. This suggests that it’s not just massive resource concentration that drives discoveries, but ingenuity.
there are hundreds of these discoveries waiting to be made if scientists were smarter and better at making connections between the vast amount of biological knowledge humanity possesses (again consider the CRISPR example). The success of AlphaFold/AlphaProteo at solving important problems much more effectively than humans, despite decades of carefully designed physics modeling, provides a proof of principle (albeit with a narrow tool in a narrow domain) that should point the way forward.
·darioamodei.com·
Dario Amodei — Machines of Loving Grace
Hurricane Helene brews up storm of online falsehoods and threats
Hurricane Helene brews up storm of online falsehoods and threats
increasingly, a broad collection of conspiracy groups, extremist movements, political and commercial interests, and at times hostile states, coalesce around crises to further their agendas through online falsehoods, division and hate. They exploit social media moderation failures, gaming their algorithmic systems, and often produce dangerous real-world effects.
Some of the largest accounts sharing falsehoods about the hurricane response – including those with more than 2 million followers – have actively engaged with other forms of mis- and disinformation and hate. This includes anti-migrant conspiracies, false claims of electoral fraud, and antisemitic discourse around the so-called ‘Great Replacement.’ Their role as amplifiers here reveals how diverse groups converge on moments of crisis to co-opt the news cycle and launder their positions to a wider or mainstream audience.
Falsehoods around hurricane response have spawned credible threats and incitement to violence directed at the federal government – this includes calls to send militias to face down FEMA for the perceived denial of aid, and that individuals would “shoot” FEMA officials and the agency’s emergency responders.
·isdglobal.org·
Hurricane Helene brews up storm of online falsehoods and threats
I’m Running Out of Ways to Explain How Bad This Is
I’m Running Out of Ways to Explain How Bad This Is
this is more than just a misinformation crisis. To watch as real information is overwhelmed by crank theories and public servants battle death threats is to confront two alarming facts: first, that a durable ecosystem exists to ensconce citizens in an alternate reality, and second, that the people consuming and amplifying those lies are not helpless dupes but willing participants.
The journalist Parker Molloy compiled screenshots of people “acknowledging that this image is AI but still insisting that it’s real on some deeper level”—proof, Molloy noted, that we’re “living in the post-reality.” The technology writer Jason Koebler argued that we’ve entered the “‘Fuck It’ Era” of AI slop and political messaging, with AI-generated images being used to convey whatever partisan message suits the moment, regardless of truth.
This reality-fracturing is the result of an information ecosystem that is dominated by platforms that offer financial and attentional incentives to lie and enrage, and to turn every tragedy and large event into a shameless content-creation opportunity.
So much of the conversation around misinformation suggests that its primary job is to persuade. But as Michael Caulfield, an information researcher at the University of Washington, has argued, “The primary use of ‘misinformation’ is not to change the beliefs of other people at all. Instead, the vast majority of misinformation is offered as a service for people to maintain their beliefs in face of overwhelming evidence to the contrary.” This distinction is important, in part because it assigns agency to those who consume and share obviously fake information.
the far right’s world-building project, where feel is always greater than real.
Rather than deal with the realities of a warming planet hurling once-in-a-generation storms at them every few weeks, they’d rather malign and threaten meteorologists, who, in their minds, are “nothing but a trained subversive liar programmed to spew stupid shit to support the global warming bullshit,” as one X user put it.
If you are a weatherperson, you’re a target. The same goes for journalists, election workers, scientists, doctors, and first responders. These jobs are different, but the thing they share is that they all must attend to and describe the world as it is. This makes them dangerous to people who cannot abide by the agonizing constraints of reality, as well as those who have financial and political interests in keeping up the charade.
The world feels dark; for many people, it’s tempting to meet that with a retreat into the delusion that they’ve got everything figured out, that the powers that be have conspired against them directly.
·theatlantic.com·
I’m Running Out of Ways to Explain How Bad This Is
The AI trust crisis
The AI trust crisis
The AI trust crisis 14th December 2023 Dropbox added some new AI features. In the past couple of days these have attracted a firestorm of criticism. Benj Edwards rounds it up in Dropbox spooks users with new AI features that send data to OpenAI when used. The key issue here is that people are worried that their private files on Dropbox are being passed to OpenAI to use as training data for their models—a claim that is strenuously denied by Dropbox. As far as I can tell, Dropbox built some sensible features—summarize on demand, “chat with your data” via Retrieval Augmented Generation—and did a moderately OK job of communicating how they work... but when it comes to data privacy and AI, a “moderately OK job” is a failing grade. Especially if you hold as much of people’s private data as Dropbox does! Two details in particular seem really important. Dropbox have an AI principles document which includes this: Customer trust and the privacy of their data are our foundation. We will not use customer data to train AI models without consent. They also have a checkbox in their settings that looks like this: Update: Some time between me publishing this article and four hours later, that link stopped working. I took that screenshot on my own account. It’s toggled “on”—but I never turned it on myself. Does that mean I’m marked as “consenting” to having my data used to train AI models? I don’t think so: I think this is a combination of confusing wording and the eternal vagueness of what the term “consent” means in a world where everyone agrees to the terms and conditions of everything without reading them. But a LOT of people have come to the conclusion that this means their private data—which they pay Dropbox to protect—is now being funneled into the OpenAI training abyss. People don’t believe OpenAI # Here’s copy from that Dropbox preference box, talking about their “third-party partners”—in this case OpenAI: Your data is never used to train their internal models, and is deleted from third-party servers within 30 days. It’s increasing clear to me like people simply don’t believe OpenAI when they’re told that data won’t be used for training. What’s really going on here is something deeper then: AI is facing a crisis of trust. I quipped on Twitter: “OpenAI are training on every piece of data they see, even when they say they aren’t” is the new “Facebook are showing you ads based on overhearing everything you say through your phone’s microphone” Here’s what I meant by that. Facebook don’t spy on you through your microphone # Have you heard the one about Facebook spying on you through your phone’s microphone and showing you ads based on what you’re talking about? This theory has been floating around for years. From a technical perspective it should be easy to disprove: Mobile phone operating systems don’t allow apps to invisibly access the microphone. Privacy researchers can audit communications between devices and Facebook to confirm if this is happening. Running high quality voice recognition like this at scale is extremely expensive—I had a conversation with a friend who works on server-based machine learning at Apple a few years ago who found the entire idea laughable. The non-technical reasons are even stronger: Facebook say they aren’t doing this. The risk to their reputation if they are caught in a lie is astronomical. As with many conspiracy theories, too many people would have to be “in the loop” and not blow the whistle. Facebook don’t need to do this: there are much, much cheaper and more effective ways to target ads at you than spying through your microphone. These methods have been working incredibly well for years. Facebook gets to show us thousands of ads a year. 99% of those don’t correlate in the slightest to anything we have said out loud. If you keep rolling the dice long enough, eventually a coincidence will strike. Here’s the thing though: none of these arguments matter. If you’ve ever experienced Facebook showing you an ad for something that you were talking about out-loud about moments earlier, you’ve already dismissed everything I just said. You have personally experienced anecdotal evidence which overrides all of my arguments here.
One consistent theme I’ve seen in conversations about this issue is that people are much more comfortable trusting their data to local models that run on their own devices than models hosted in the cloud. The good news is that local models are consistently both increasing in quality and shrinking in size.
·simonwillison.net·
The AI trust crisis
HouseFresh disappeared from Google Search results. Now what?
HouseFresh disappeared from Google Search results. Now what?

Claude Summary - HouseFresh's Battle Against Google's Algorithm and Big Media Dominance

Key takeaway

HouseFresh, an independent publisher, has experienced a dramatic 91% loss in search traffic due to Google's algorithm changes, which favor big media sites and product listings, prompting them to adapt their strategy and fight back against what they perceive as an unfair digital landscape dominated by manipulative SEO tactics.

Summary

  • HouseFresh published an exposé in February 2024 warning readers about untrustworthy product recommendations from well-known publications ranking high in Google search results.

  • The article explores tactics used by big media publishers to outrank independent sites, including:

    • Dotdash Meredith's alleged "keyword swarming" strategy:

      • Identifying small sites with high rankings for specific terms
      • Publishing vast amounts of content to push competitors down in rankings
      • Leveraging their network of websites to dominate search results
    • Forbes.com's expansion into pet-related content:

      • Publishing thousands of articles about pets to build authority in the space
      • Creating statistics round-ups to encourage backlinks
      • Using this content to support pet insurance affiliate marketing
    • Legacy publications being acquired and repurposed:

      • Example of Money magazine being bought by Ad Practitioners LLC
      • Shifting focus to intent-based personal finance content surfaced from search results
      • Expanding into unrelated topics (e.g., air purifiers, garage door openers) for affiliate revenue
    • Use of AI-generated content by major publishers:

      • Sports Illustrated and USA Today caught publishing AI-written content under fake author names
      • Outsourcing to third-party providers like AdVon Commerce for commerce content partnerships
      • Layoffs of journalists while increasing AI-generated commercial content
  • Google announced a "site reputation abuse" spam policy update, effective May 5, 2024, aimed at curbing manipulative search ranking practices.

  • HouseFresh experienced a 91% loss in search traffic following Google's March 2024 core update.

  • The author criticizes Google's current search results, noting:

    • Prevalence of generic "best of" lists from big media sites
    • Abundance of Google Shopping product listings (e.g., 64 product listings for a single query)
    • Lack of specificity in addressing user queries (e.g., budget-friendly options)
  • HouseFresh disputes various theories about why they've been demoted in search rankings, including:

    • Use of affiliate links
    • Conducting keyword research
    • Not being an established brand
  • The article suggests Google Search may be "broken," potentially due to:

    • The merging of Google Ads and Search objectives
    • Changes in leadership, with the Head of Google Ads taking over as Head of Google Search in 2020
  • HouseFresh plans to adapt by:

    • Focusing on exposing scam products and critiquing big media recommendations
    • Expanding their presence on various social media and content platforms
    • Leveraging Google's emphasis on fresh content to maintain visibility
    • Using Google's own broken results to get their takedowns in front of people
  • The author expresses frustration with the current state of search results and advocates for a more open and diverse web ecosystem.

  • HouseFresh remains committed to producing quality content and fighting for visibility despite the challenges posed by Google's algorithm changes and the dominance of big media tactics.

Through this strategy, Dotdash Meredith allegedly identifies small sites that have cemented themselves in Google results for a specific (and valuable) term or in a specific topic, with the goal of pushing them down the rankings by publishing vast amounts of content of their own.
“IAC’s vision for Dotdash Meredith — to be a flywheel for generating advertising and commerce revenue — is finally starting to pan out.  […] More than 80% of Dotdash Meredith’s traffic and digital revenue come from its core sites, such as Food & Wine, Travel & Leisure, and Southern Living, that deliver a form of what one might think of as commerce-related service journalism.” — Allison Schiff, managing editor of AdExchanger
To give the pet insurance affiliate section of Forbes the best chance to succeed, the Forbes Advisor team pumped out A LOT of content about pets and built A LOT of links around the topic with statistics round-ups designed to obfuscate the original sources in order to increase the chances of people linking to Forbes.com when using the stats
All this hard work paid off in the form of an estimated 1.1 million visitors each month to the pet insurance section of Forbes Advisor
This happened at the expense of every site that has produced content about dogs, cats, and other pets for many years before Forbes.com decided to cash in on pet insurance affiliate money.  They successfully replicated this model again and again and again across the huge variety of topics that Forbes covers today.
Step one: buy the site. Step two: fire staff. Step three: revamp the content strategy to drive new monetizable traffic from Google
“As a journalist, all of this depresses me,” wrote Brian Merchant, the technology columnist at the Los Angeles Times. He continued, “If journalists are outraged at the rise of AI and its use in editorial operations and newsrooms, they should be outraged not because it’s a sign that they’re about to be replaced but because management has such little regard for the work being done by journalists that it’s willing to prioritize the automatic production of slop.”
Here’s a recap so far: Digital media conglomerates are developing SEO content strategies designed to out-publish high-ranking specialist independent publishers. Legacy media brands are building in-house SEO content teams that tie content creation to affiliate marketing revenue in topics that have nothing to do with their original areas of expertise. Newly created digital media companies are buying once successful and influential blogs with the goal of driving traffic to casino sites. Private equity firms are partnering with companies like AdVon to publish large amounts of AI-generated content edited by SEO-focused people across their portfolio of media brands. And here’s the worst part: Google’s algorithm encourages all of them to rinse and repeat the same strategies by allowing their websites to rank in top positions for SEO-fueled articles about any topic imaginable. Even in cases when the articles have been written by AI and published under fake authors.
·housefresh.com·
HouseFresh disappeared from Google Search results. Now what?
‘I Just Want a Dumb Job’
‘I Just Want a Dumb Job’
I realized that the more “luxury” a company is that you’re working for, whether it’s consumer or editorial, the worse the attitudes are. It’s like, “Well, you’re lucky to be an ambassador of this brand.”
There’s training around how you give feedback and how you receive it, how you tackle problems, and how you behave. Seeing all these systems in place, when I first arrived, I was just like, “Wow. I didn’t know work could be like this.
·thecut.com·
‘I Just Want a Dumb Job’
Consider the Plight of the VC-Backed Privacy Burglars
Consider the Plight of the VC-Backed Privacy Burglars
Also, even putting aside the fact that first-party apps necessarily have certain advantages third-party apps do not (otherwise, there’d be no distinction), apps from the same developer have broad permission to share data and resources via app groups. Gmail can talk to Google Calendar, and Google Calendar has full access to Gmail’s address book. It’s no more “fundamentally anticompetitive” for Messages and Apple Mail to have full access to your Contacts address book than it was for Meta to launch Threads by piggybacking on the existing accounts and social graph of Instagram. If it’s unfair, it’s only unfair in the way that life in general is unfair.
·daringfireball.net·
Consider the Plight of the VC-Backed Privacy Burglars
‘I Applied to 2,843 Roles’ With an AI-Powered Job Application Bot
‘I Applied to 2,843 Roles’ With an AI-Powered Job Application Bot
The sudden explosion in popularity of AI Hawk means that we now live in a world where people are using AI-generated resumes and cover letters to automatically apply for jobs, many of which will be reviewed by automated AI software (and where people are sometimes interviewed by AI), creating a bizarre loop where humans have essentially been removed from the job application and hiring process. Essentially, robots are writing cover letters for other robots to read, with uncertain effects for human beings who apply to jobs the old fashioned way.
“Many companies employ automated screening systems that are often limited and ineffective, excluding qualified candidates simply because their resumes lack specific keywords. These systems can overlook valuable talent who possess the necessary skills but do not use the right terms in their CVs,” he said. “This approach creates a more balanced ecosystem where AI not only facilitates selection by companies but also supports the candidacy of talent. By automating repetitive tasks and personalizing applications, AIHawk reduces the time and effort required from candidates, increasing their chances of being noticed by employers.”
AI Hawk was cofounded by Federico Elia, an Italian computer scientist who told 404 Media that one of the reasons he created the project was to “balance the use of artificial intelligence in the recruitment process” in order to (theoretically) re-level the playing field between companies who use AI HR software and the people who are applying for jobs.
our goal with AIHawk is to create a synergistic system in which AI enhances the entire recruitment process without creating a vicious cycle,” Elia said. “The AI in AIHawk is designed to improve the efficiency and personalization of applications, while the AI used by companies focuses on selecting the best talent. This complementary approach avoids the creation of a ‘Dead Internet loop’ and instead fosters more targeted and meaningful connections between job seekers and employers.”
There are many guides teaching human beings how to write ATS-friendly resumes, meaning we are already teaching a generation of job seekers how to tailor their cover letters to algorithmic decision makers.
·404media.co·
‘I Applied to 2,843 Roles’ With an AI-Powered Job Application Bot
SPECIAL EDITION: The death of the stolen election. - by Isaac Saul - TangleCommentShareCommentShare
SPECIAL EDITION: The death of the stolen election. - by Isaac Saul - TangleCommentShareCommentShare
As of January, a third of Americans still believed the election was riddled with fraud, including nearly 75% of Republicans who say Joe Biden did not win the election legitimately. This is despite the fact the “evidence” has been little more than misleading social media videos and ridiculous affidavits signed by people who “observed vote counting” but clearly did not understand what they were witnessing.
Fox News and Newsmax notably issued on-air corrections and apologies for misleading their viewers — making it abundantly and explicitly clear that they had no information to support the egregious claims they had peddled for months on end. Fox News host Lou Dobbs, who aired and echoed Powell’s claims on his show, no longer has a job, reportedly for his role in spreading those lies.
Even One America News (OAN), our nation’s best attempt at a pro-Trump state media outlet, issued a comically long disclaimer before airing a two-hour documentary based on The Big Lie that the election was stolen. It also quietly removed stories about Dominion from its website without explanation or notification to its readers.
·readtangle.com·
SPECIAL EDITION: The death of the stolen election. - by Isaac Saul - TangleCommentShareCommentShare
The Free-Time Gender Gap - Gender Equity Policy Institute (GEPI)
The Free-Time Gender Gap - Gender Equity Policy Institute (GEPI)
Women spend twice as much time as men, on average, on childcare and household work. All groups experience a free-time gender gap, with women having 13% less free time than men, on average. Mothers spend 2.3X as much time as fathers on the essential and unpaid work of taking care of home and family Young women (18-24) experience one of the largest free-time gender gaps, having 20% less free time than men their age Working women spend 2X as many hours per week as working men on childcare and household work combined Mothers who work part-time spend 3.8X as much time on childcare and household work as fathers who work part-time Married women without children spend 2.3X as much time as their male counterparts on household work Among Latinos, mothers spend more than 3.6X as much time as fathers taking care of children and doing household work
The unequal division of unpaid work in the home, such as cooking, cleaning, and shopping for food and clothing, is a powerful testament to the tenacity of old gender norms. Women do significantly more of this work than men do, even when there are no children living in the home. This holds true for women regardless of their marital status, their employment status, or their level of education.
Among all adults without children, women do twice as much household work as men, dedicating 12.3 hours per week to these tasks, on average, compared to 6 hours for men. Similarly, among all single people without children, women do nearly twice as much household work as men, spending 10.6 hours per week on household tasks compared to 5.7 hours for men.
getting married seems to exacerbate the burden of household work on women. Married women do substantially more household work than their single women peers, while married men spend just a few minutes a day more than their single peers. Married women without children do 2.3 times as much household work as their male counterparts (14.3 hours per week versus 6.2 hours).
Working women spend significantly more time than working men on unpaid work in the home. This is the case whether they work full-time or part-time. It is the case whether they have children or not. Take household work like cooking, laundry, and the like. Women who work full-time do 1.8 times as much as men who work full-time; they spend 9.7 hours per week on it compared to 5.4 hours for men. Women who work part-time do 2.5 times as much household work as men who work part-time.
Across every group studied, men spend more time than women socializing, watching sports or playing video games, or doing similar activities to relax or have fun. Women overall have 13% less free time than men, on average. The gap balloons among some groups, with women having up to one-quarter less free time than men.
Women overall have 13% less free time than men, on average. The gap balloons among some groups, with women having up to nearly one-quarter less free time than men.
there is a wide gulf between our ideals and our realities, as we have seen in this report on how Americans divide the work of taking care of home and family. One reason for the persistence of these gender disparities is that the U.S. has failed to modernize its public policies to fit 21st century economic realities. Even though 78% of American women are in the labor force, the nation’s social infrastructure is still largely premised on the assumption that mothers will be at home with children.
Every high-income nation in the world provides for paid leave for new parents—except the United States. Most provide ample financial and institutional support for childcare and preschool. Our peers devote a substantial share of public spending to family benefits, but the U.S. invests only minimally in supporting families. For instance, family benefits account for 2.4% of GDP in Germany compared to 0.6% in the United States.
Even when young children enter school, typical American school hours are grossly misaligned with the workday, forcing families to either spend money on after school care or reduce their work hours.
Public policy alone will not entirely eliminate these deeply rooted gender disparities. Cultural change is needed too. But smart policy can nudge along positive behavioral change that ultimately advances equity and equality. For example, several countries include mechanisms in their family policy to encourage fathers to take paid parent leave. Many Nordic nations have a ‘use it or lose it’ provision for fathers. Other countries, like Canada, provide extra paid weeks of leave to families if both parents use the time.
The unequal division of care work, particularly, affects women’s opportunity and well-being in ways that cannot be measured solely in dollars and cents.
One way Americans deal with the housing affordability crisis is to move to distant suburbs and exurbs, where housing is cheaper than it is in central cities and job hubs. The tradeoff, however, is typically a long commute to and from work. But for women who are caring for children or elderly relatives, long commutes are often not feasible. Children and elderly parents get sick and need to get to doctors in the middle of a workday. School hours begin too late and end too early to accommodate a commute to a 9-to-5 job.
when schools close due to climate-driven events, mothers might have to take unpaid time off of work or pay for childcare. As Americans experience more dangerous heat waves, wildfires, and floods driven by climate change, the caregiving demands on women can increase, as they are more likely to be the ones responsible for helping children and elderly adults stay out of harm’s way.
·thegepi.org·
The Free-Time Gender Gap - Gender Equity Policy Institute (GEPI)
What Makes Women Clean
What Makes Women Clean
Earlier this month, the Gender Equity Policy Institute released a new analysis of the 2022 Time Use Survey, administered by the U.S. Bureau of Labor Statistics. The Time Use Survey is not perfect or granular, but it’s widely understood as the best and broadest data set of how Americans allocate their time. The survey asks respondents where and how they worked, how much time they allocated to childcare and/or domestic tasks, and how many hours were dedicated to “leisure.” You can take a closer look at the survey methodology and results here — and while they do breakdown results by race, age, income, education level, marital status, occupation, and number of children in the household, they do not distinguish between heterosexual and queer relationships (and also divide gender as male or female)….which means this analysis does not account for how queer relationships, in so many meanings of the word, fit into this larger analysis. With that said — the findings are stunning.
women spend more than twice as much time allocated to household work than men, even when they are single or do not have children. And getting married doesn’t split the load for women, as it theoretically would, but increases it: married women without children still do 2.3 times as much housework labor as their husbands.
men just had to hunt, but women back at the cave had to tend fires and care for kids and tan animal hides blah blah blah etc etc etc. These narratives make the nonsensical make sense: how else would you explain dramatically different approaches to cleanliness that seem to be fairly neatly divided by gender? It has to be biological, otherwise, well, women have just been caring about things that ultimately matter very little for centuries.
this particular argument falls apart when you consider women who aren’t “naturally” good at cleaning, or multi-tasking, or even caregiving — or just don’t like it. (Hello, all the ADHDers in my DMs also responding to these stats). Within this framework, the only way to conceive of these women is as faulty specimens: people who would be weeded out by natural selection. And yet somehow these people are still here, being women!
“Everything we call a sex difference, if you take a different perspective — what’s the power angle on this — often explains things,” neuroscientist Lise Eliot tells Darcy Lockman in All the Rage. “It has served men very well to assume that male-female differences are hard-wired.”
cleaning can be pleasurable the same way that popping a zit is pleasurable. It’s gross but oddly cathartic to erase abjection and mess, or to create order out of chaos. But you cannot separate the pleasures of degreasing the stove top from the pleasures of successfully meeting the demands of proper performance of womanhood. It’s like people who say they “just like being thin.” So much of why you like it is because it grants you societal power.
men can clean! I know men who are good at it, who take pleasure in it, who are also excellent noticers and multitaskers — and almost all of them were either 1) raised by single mothers or 2) spent time in the military. They were socialized, over an extended period, to understand cleanliness and multi-tasking as essential — with personal and social consequences if they did not.
“When people come over and our house is a mess, I feel this reflects badly on me as a person, adult, wife, and mother. My husband doesn't feel that at all,” a reader named Leah told me. “My father-in-law once told my husband he wished our house was cleaner when he comes to visit (don’t get me started). So now I scour the place top to bottom. My husband just shrugs and says: whatever, my dad can deal with it. The same applies to our kid. My husband can send him to school in ripped, dirty, or too-small clothes and not worry what people will think of him and his parenting skills. Me? I’m worried they are about to call CPS on us.”
if you’re “safe” being bad at womanhood — you can blow off societal repercussions. But a messy or dirty domestic space intersects with so many other stereotypes of class, race, education level, body size, and marital status. “My grandma grew up extremely poor in the South and I’ve always felt there was a strong class element to her standard of cleanliness,” a woman named Aimee told me. “Like even if you had no money, get a broom and a rag because you at least need a clean house.”
Or: a single woman can have a dirty apartment if she’s a hot, dirty mess; take away the hot thinness and she’s just a slovenly cat lady spinster.
I don’t think most people believe this! Yet these understandings endure, asking women to feel like failures or oddities, setting up shop in our relationships and slowly festering.
It is tremendously hard to divest from a way of understanding your own value in the world — and, by extension, others.
Men are socialized to see their spaces as utilitarian, spaces that serve them. Women, we serve our spaces.”
We can attempt, as a society, to socialize boys and men to be more clean, to notice more, to multitask more, to spend more time on domestic tasks and to allocate less time to leisure. We can teach men that their value (and their morality) is also rooted in their capacity to maintain a clean home: that they should also serve their spaces.
some of this work has happened: men in their 30s and 40s today do more domestic labor than their grandparents or great-grandparents did. But the gender discrepancy in domestic labor closed and closed and then….got stuck at a 65/35 split, and hasn’t budged in years.
The math just doesn’t math when it comes to domestic labor. When dads start allocating more time to parenting, it doesn’t subtract from the time moms spent parenting. When women leave the home to work for pay, the number of hours they allocate to domestic tasks doesn’t decrease, as one might assume, but goes up. If men do more, women still…..do more.
If you feel bound by these expectations: what would it take to free you? Because when I survey the hundreds of responses that arrived in my DMS when I posted the stats above, what I felt most was fatigue. Just look in the fucking drawer, is that where the bras go??? one woman wrote. God I’m so tired.
I’m always suspicious of arguments that ask anyone who’s subjugated, in some way, to do more. But in this case, the work is difficult, particularly for bourgeois women, because the work feels like something we’re so rarely asked to do: less.
At my grandmother's funeral, literally every single speaker talked about how much she loved her...house. How much care she put into it, how it was the joy of her life and source of her identity. When I was a kid, there was "clean" and there was "grandma clean". And after my mother died and I was rocked by grief, my grandmother attempted to console me by suggesting it wasn't that big of a loss because my mom (her daughter-in-law) wasn't a good housekeeper. (My mom was working full time, had four kids at home, and was literally dying.) I was so angry with my grandmother I barely every spoke to her again, and then at her funeral listening to everyone talk about her love of her house (!!) drove home what a waste of a life that was. She could have been kind. She could have been kind to my mom, who'd lost her own mother and was struggling. She could have been kind to me, her grand-daughter who was grieving. She could have had a life that meant something, but instead she focused on her house, which she saw as an extension of herself, and serviced her own pride and vanity. What a WASTE.
I feel like I am constantly drowning in a sea of paperwork/phone calls/emails - fighting with our health and dental insurance, calling contractors/plumbers/etc to do things for our house, filling out new tax paperwork. Not to mention fielding the barrage of spam emails/calls. I feel like this kind of stuff has expanded exponentially and I can’t tell if it’s just me, but it feels like every single one of these is a fight - someone sent the wrong paperwork to us, so I have to fill it out again; the insurance company makes a mistake on the claim and I have to file an appeal and follow up on it; contractor says they’re going to do something, doesn’t do it completely, and I have to fight to get them to come finish the job they agreed to. I get that we are all stretched so thin & distracted, but I am exhausted by trying to keep up with the apparently “essential” stuff of modern American adulthood
·annehelen.substack.com·
What Makes Women Clean