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How Apple Can Bring Down the Price of Apple Vision Headset From $3,500
How Apple Can Bring Down the Price of Apple Vision Headset From $3,500
It’s no surprise that Apple considered holding off on announcing the price until months after WWDC to avoid the negative headlines. In the end, the company decided the price would become an even larger target if it wasn’t revealed at the event. Consumers now have nine months to digest it before the Vision Pro goes on sale.
·bloomberg.com·
How Apple Can Bring Down the Price of Apple Vision Headset From $3,500
Isn’t That Spatial? | No Mercy / No Malice
Isn’t That Spatial? | No Mercy / No Malice
Betting against a first-generation Apple product is a bad trade — from infamous dismissals of the iPhone to disappointment with the original iPad. In fact, this is a reflection of Apple’s strategy: Start with a product that’s more an elegant proof-of-concept than a prime-time hit; rely on early adopters to provide enough runway for its engineers to keep iterating; and trust in unmatched capital, talent, brand equity, and staying power to morph a first-gen toy into a third-gen triumph
We are a long way from making three screens, a glass shield, and an array of supporting hardware light enough to wear for an extended period. Reviewers were (purposefully) allowed to wear the Vision Pro for less than half an hour, and nearly every one said comfort was declining even then. Avatar: The Way of Water is 3 hours and 12 minutes.
Meta’s singular strategic objective is to escape second-tier status and, like Apple and Alphabet, control its distribution. And its path to independence runs through Apple Park. Zuckerberg is spending the GDP of a small country to invent a new world, the metaverse, where Apple doesn’t own the roads or power stations. Vision Pro is insurance against the metaverse evolving into anything more than an incel panic room.
The only product category where VR makes difference is good VR games. Price is not limiting factor, the quality of VR experience is. Beat Saber is good and fun and physical exercise. Half Life: Alyx, is amazing. VR completely supercharges horror games, and scary stalking shooters. Want to fear of your life and get PTSD in the comfort of your home? You can do it. Games can connect people and provide physical exercise. If the 3rd iteration of Vision Pro is good for 2 hours of playing for $2000 Apple will kill the console market. Playstations no more. Apple is not a gaming company, but if Vision Pro becomes better and slightly cheaper, Apple becomes gaming company against its will.
·profgalloway.com·
Isn’t That Spatial? | No Mercy / No Malice
Theory of Constraints 102: The Illusion of Local Optima - Forte Labs
Theory of Constraints 102: The Illusion of Local Optima - Forte Labs
This discusses how trying to improve each part of a complex system can lead to an overall under-optimized system. It uses the example of a company where each department is like a section of pipe, with work flowing from left to right. If the Engineering department is the bottleneck, with the lowest staff and capacity, then the rule to "stay busy" will lead to local optima, with departments starting new projects to fill their capacity. This causes work to pile up at the bottleneck, leading to decreased throughput, conflict, and inefficiency. The only way to improve the system as a whole is to optimize the bottleneck, not each individual part.
·fortelabs.com·
Theory of Constraints 102: The Illusion of Local Optima - Forte Labs
Method
Method
“Ping Practice is a method I'm developing for translating everyday experiences into insights and actions that align with what you need and value.”
·ping-practice.gitbook.io·
Method
r/apolloapp - 📣 Apollo will close down on June 30th. Reddit’s recent decisions and actions have unfortunately made it impossible for Apollo to continue. Thank you so, so much for all the support over the years. ❤️
r/apolloapp - 📣 Apollo will close down on June 30th. Reddit’s recent decisions and actions have unfortunately made it impossible for Apollo to continue. Thank you so, so much for all the support over the years. ❤️
·reddit.com·
r/apolloapp - 📣 Apollo will close down on June 30th. Reddit’s recent decisions and actions have unfortunately made it impossible for Apollo to continue. Thank you so, so much for all the support over the years. ❤️
Design with SwiftUI - WWDC23 - Videos - Apple Developer
Design with SwiftUI - WWDC23 - Videos - Apple Developer
The products that we build contain complex flows and highly interactive elements. As a result, there's so many important decisions that we need to make. SwiftUI helps by quickly surfacing all of those important details that need your attention, for example, how an image should look when it's loading or how a button appears when it's pressed. These are the types of things that make a product feel complete. They're easily hidden in static design tools but are quickly surfaced when working in a dynamic tool like SwiftUI.That's because SwiftUI makes it easy to build your designs on device. In doing this, you gain a more complete understanding of what you're making. Separate parts now interact together, and you can begin to evaluate the experience as a whole. This process quickly reveals what's working in your design and what still needs attention or polish. On Maps, we've found this to be tremendously helpful.
·developer.apple.com·
Design with SwiftUI - WWDC23 - Videos - Apple Developer
Apple Vision
Apple Vision
Apple Vision is technically a VR device that experientially is an AR device, and it’s one of those solutions that, once you have experienced it, is so obviously the correct implementation that it’s hard to believe there was ever any other possible approach to the general concept of computerized glasses.
the Vision is taking that captured image, processing it, and displaying it in front of your eyes in around 4 milliseconds.
Real-time operating systems are used in embedded systems for applications with critical functionality, like a car, for example: it’s ok to have an infotainment system that sometimes hangs or even crashes, in exchange for more flexibility and capability, but the software that actually operates the vehicle has to be reliable and unfailingly fast. This is, in broad strokes, one way to think about how visionOS works: while the user experience is a time-sharing operating system that is indeed a variation of iOS, and runs on the M2 chip, there is a subsystem that primarily operates the R1 chip that is real-time; this means that even if visionOS hangs or crashes, the outside world is still rendered under that magic 12 milliseconds.
I’ll be honest: what this looked like to me was a divorced dad, alone at home with his Vision Pro, perhaps because his wife was irritated at the extent to which he got lost in his own virtual experience.
·stratechery.com·
Apple Vision
Leviathan Wakes: the case for Apple's Vision Pro - Redeem Tomorrow
Leviathan Wakes: the case for Apple's Vision Pro - Redeem Tomorrow
The existing VR hardware has not received sufficient investment to fully demonstrate the potential of this technology. It is unclear whether the issues lie with augmented reality (AR) itself or the technology used to deliver it. However, Apple has taken a different approach by investing significantly in creating a serious computer with an optical overlay as its primary interface. Unlike other expensive headsets, Apple has integrated the ecosystem to make it appealing right out of the box, allowing users to watch movies, view photos, and run various apps. This comprehensive solution aims to address the uncertainties surrounding AR. The display quality is top-notch, finger-based interaction replaces clunky joysticks, and performance is optimized to minimize motion sickness. Furthermore, a large and experienced developer community stands ready to create apps, supported by mature tools and extensive documentation. With these factors in place, there is anticipation for a new paradigm enabled by a virtually limitless monitor. The author expresses eagerness to witness how this technology unfolds.
What can you do with this thing? There’s a good chance that, whatever killer apps may emerge, they don’t need the entire complement of sensors and widgets to deliver a great experience. As that’s discovered, Apple will be able to open a second tier in this category and sell you a simplified model at a lower cost. Meanwhile, the more they manufacture the essentials—high density displays, for example—the higher their yields will become, the more their margins will increase. It takes time to perfect manufacturing processes and build up capacity. Vision Pro isn’t just about 2024’s model. It’s setting up the conditions for Apple to build the next five years of augmented reality wearable technology.
VR/AR doesn’t have to suck ass. It doesn’t have to give you motion sickness. It doesn’t have to use these awkward, stupid controllers you accidentally swap into the wrong hand. It doesn’t have to be fundamentally isolating. If this paradigm shift could have been kicked off by cheap shit, we’d be there already. May as well pursue the other end of the market.
what starts as clunky needn’t remain so. As the technology for augmented reality becomes more affordable, more lightweight, more energy efficient, more stylish, it will be more feasible for more people to use. In the bargain, we’ll get a display technology entirely unshackled from the constraints of a monitor stand. We’ll have much broader canvases subject to the flexibility of digital creativity, collaboration and expression. What this unlocks, we can’t say.
·redeem-tomorrow.com·
Leviathan Wakes: the case for Apple's Vision Pro - Redeem Tomorrow
Virtual reality for philanthropy: A promising tool to innovate fundraising | Judgment and Decision Making | Cambridge Core
Virtual reality for philanthropy: A promising tool to innovate fundraising | Judgment and Decision Making | Cambridge Core

People feel stronger emotions when they can see a vivid, immersive VR depiction of people who need help.

The International Committee of the Red Cross conducted an experimental study to examine whether virtual reality (VR) could be used to improve fundraising efforts. Results showed that VR led to an increase in donations and a higher reported likelihood of becoming regular donors. Additionally, emotional feelings and quality of the experience were improved, and a physiological increase in arousal was observed. This study provides evidence that VR could be an effective tool to innovate fundraising.

·cambridge.org·
Virtual reality for philanthropy: A promising tool to innovate fundraising | Judgment and Decision Making | Cambridge Core
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior | Journal of the Association for Consumer Research
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior | Journal of the Association for Consumer Research

People empathize with humanlike products. When they need to dispose them, recycling feels more humane than throwing them away.

This text presents research that suggests anthropomorphizing product characteristics can lead to increased consumer recycling. Five studies, including lab and online studies and a field experiment, were conducted to explore the connection between anthropomorphism and recycling. The results suggest that anthropomorphism elicits both affective (empathy) and cognitive reactions (an abstract construal level) which can lead to increased recycling. The implications of this research for sustainable consumption and addressing climate change are discussed.

·journals.uchicago.edu·
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior | Journal of the Association for Consumer Research
The Show of Delights - This American Life
The Show of Delights - This American Life

On motivation @rahshank on Twitter:

there was a ‘this american life’ episode from a couple yrs back that played again on the radio yesterday. it was inspired by the poet Ross Gay who wrote a book called the book of delights which is about the discipline of understanding and seeking delight

·thisamericanlife.org·
The Show of Delights - This American Life
Branding a city: What makes a successful design?
Branding a city: What makes a successful design?
Jeremie and his team spent time in the city to understand its “soul”, and conducted surveys that asked thousands of businesses, residents and visitors about their aspirations and perceptions of Christchurch. They discovered that its image as the “Garden City” was important, as well as being a good place to balance work and leisure, leading them to create the promise: “Christchurch is a playground for people.”
·itsnicethat.com·
Branding a city: What makes a successful design?
On perfectionism
On perfectionism
I will never know where I am going to hit until I actually throw the dart. If I spend a ton of time thinking about how I am going to throw the dart and never throw it, I might be doing a whole lot of work that isn’t actually helping.
Self-oriented perfectionism refers to having unrealistic expectations and standards for oneself that lead to perfectionistic motivation. In other words, we lie to ourselves: "If only I could do just a little bit better." (Perfectionism, in this case, somehow became my one great excuse for procrastination: because of my intention to perfect, I can always keep polishing my stuff instead of putting it out in the world.) Socially prescribed perfectionism is characterized by developing perfectionistic motivations due actual or perceived high expectations of significant others. That is, we get told these lies by the ones that matter most to us. Parents who push their children to be successful in certain endeavors (such as athletics or academics) provide an example of what often causes this type of perfectionism, as the children feel that they must meet their parents' lofty expectations. Other-oriented perfectionism is having unrealistic expectations and standards for others that in turn pressure them to have perfectionistic motivations of their own. Which means, sadly, that we tell these lies back to others, although sometimes unconsciously.
Excellencism is a term coined by the psychologist Patrick Gaudreau. It means still setting high standards but not beating yourself up about it if you do not meet them. Hank Green summarizes this pretty well: 80%. Do your best to get it 80% of the way to as good as you can make it and go no further. Just do not try to get it to 100%. There are healthier goals than perfect and getting it done is already success. Because your thing is always going to look imperfect to you, the chance of you learning more from those 80% feedback is always higher. You may learn from perfecting those 20%, but you also may not.
Throwing that dart requires courage. Not beating yourself up requires courage. Especially when you just started and are still new to whatever you are doing. You just know that your thing is objectively not that good, not even close to being excellent. And you might fail, miserably sometimes, but remember this: failure is not weakness. Have compassion for yourself the same way that you would have compassion for someone else. Accept your own occasional failure the same way that you would accept someone else’s. If it makes you feel any better, imperfection is what makes us human. And there is nothing wrong with that.
·corneliuswastaken.bearblog.dev·
On perfectionism