How To Use FOMO To Increase Conversions — Smashing Magazine
What if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? This article unpacks four ways you can use (F)OMO when designing digital experiences.
Bottom Navigation Pattern On Mobile Web Pages: A Better Alternative? — Smashing Magazine
As our phones are getting bigger, we need to adjust how we build and design our websites. Is there something to learn from app design and tap bars? Can we fix the mobile navigation of our websites to have a lower interaction cost? In this article, we’ll find out.