Hey! This is an excerpt from my book Designing Products People Love [https://www.scotthurff.com/book], which was published by O'Reilly in January 2016. Learn more about the book and the 20+ product designers from Facebook, Twitter, Slack, etc. who were interviewed about how they work. Have you ever

I specialize in delivering digital products through strategy and design. With 25 years of experience, my sweet spot is cultivating strong customer relationships through design and user experience.

Follow this pattern whenever you need to ask users questions within your service

A series of frameworks to help you reflect, direct and develop yourself or your team.

Use this glossary to quickly clarify key terms and concepts related to research methods in UX.

Interactions can be applied to high-fidelity UX maps to showcase user research and further engage with stakeholders.

Icons are capable of enhancing the content that surrounds them, but they have to be self-explanatory for that to happen. We have icons for things we like (a thumbs up), things we can share (a box topped with an up arrow), and even for protection against malicious online attacks (a shield), but what are the options we have for representing “privacy”?

Learn what design by committee is and how it can be detrimental to successful designs.

Having excellent communication skills is one of the core characteristics of a good designer. Communicating effectively means having a clear, polite, and st...

Collaborative ideation were never meant to be, and science tells us to go solo instead. Let’s take a closer look.

Visualising the positive impact on the work of a team of UI engineers, by the adoption of a design system.

Our current org structures are not setting Research up for success, Brad Orego argues. Here’s what the UXR leader proposes instead — and how to make it happen.

A step-by-step guide to measuring product-market fit

Ferréol Babin has always been one of my design heroes. I began following his journey in its early stages, and his work significantly influenced both my

Swiss sculptor Christian Bolt offers a fresh answer to the age-old question.

We refactor the design of Hrvoje Kraljevic's "Furniture e-commerce website" and build it, step-by-step to show you how we do things in the studio.

In recent months I upgraded the way I work, which took my design practice to the next level. These are three ways I'm improving it further...

This week we share a frightening tale of UX dark patterns. Some evil UX designers will use nasty tricks to get you to do their bidding. Don't fall for their traps. Pay attention to this cautionary tale.

When used properly and ethically, persuasive design principles are powerful tools for building meaningful products that help people make better decisions and boost UX. #product #startup #tips #web #app #design #ux #ui

Three tips for speeding up user research in small organizations

There's an art movement that's been slowly building over the last decade and it finally has a name. Check out the incredible artists behind it.

Emergency planner Lucy Easthope gets "chills at the back of the neck" when hearing that architects are working pro bono on disaster recovery.

The story and playbook behind Uber's design for 130 million riders worldwide

This treasure chest of 600+ specimen cards holds a complete snapshot of the last metal type foundries in Germany.

How do you animate an element as it leaves the DOM? You can’t, is the historical answer. As soon as an element is removed from the DOM, it immediately disappears, there is no animation opport…

In technical products, there’s a tendency to lean towards A/B tests. To run simultaneous changes across different slices of your user base and to measure the outcome. A/B tests can be extremely useful in some cases — if you’re at Google or Meta scale or if you’re doing something like performance marketing. But in the vast majority of cases, it’s more pain than it’s worth — and might even be detrimental. 1. You don’t have enough data. Most products don’t have enough users to generate statistic

As we embarked on the largest evolution to Slack’s information architecture, us designers believed it was the perfect opportunity to evolve Slack’s iconic look and feel. While the undertaking would be no small feat, we were inspired to make Slack even more pleasant, more personal, and easier to understand. Make it more Slack-y. We decided …

How changing a button increased a site's annual revenues by $300 million.