Design

Shape your designs by using neuroaesthetic insights to cater to individual user preferences

UX Engineers bridge the gap between design and development, with a focus on the user. Find out more about the role.

Thanks to the increasing availability of AI, including machine learning algorithms, deliberately creating customer data feedback loops is now possible for most products and services. This means that as a firm gathers more customer data, it can feed that data into machine learning algorithms to improve its product or service, thereby attracting more customers, generating even more customer data. For some products, it is easy; for others, one needs to find more creative ways to engineer the data feedback loops. This article explains how to do so.

When should you design with intuition, and when should you rely on a comprehensive, heavyweight design process? A designer is usually expected to explore multiple options, diverge and converge on different ideas, but sometimes it's okay to rely on your instincts.

It’s important to slow down and take a moment to understand the questions and assumptions we have about our product.

A transcript of Episode 119 of UX Podcast. James Royal-Lawson, Per Axbom and Christopher McCann talk to Tom Greever about how to discuss…

A reflection on the role of design intuition in the modern design process.

The concept of intuition has, until recently, received scant scholarly attention within and beyond the psychological sciences, despite its potential to unify a number of lines of inquiry. Presently, ...

Create a shared understanding of your user’s workflow by visualizing their timeline

What are usability heuristics? How do you use them? Here are the 11 most important ones and how to use them!

Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.

hypotheses

Mackey Saturday shares his essential process for creating a great logotype. Learn from his free tutorial or enroll in his class about How To Design A Logotype!

Introduction In the fast-paced and ever-evolving digital landscape, web design trends come and go. However, amidst the constant flux, one design

Break free of breakpoints to prepare for the infinite canvas of spatial design

The folks at Studio MPLS are always up to something cool, creating some of the most striking branding and packaging designs out there. For example, their work for River St. Joe is one of my favorite…

A design history can help your team log design decisions and create a permanent record of how your service has developed over time.

Document and share design decisions. Create a permanent record of how your service has developed over time.

How to find segments to focus on using common sense and machine learning

Many interfaces use charts to help users visualize data. But unfortunately, most of those charts are inaccessible to the colorblind. Colorblind users cannot differentiate the data marks if your chart uses multiple colors. Below is a bar chart with different colored marks. Users with red-green color blindness (deuteranopia or protanopia) will have trouble distinguishing three […]

I'll just spoil the article for anyone who's impatient: no.

The new Zelda game uses repeated patterns to build a cohesive world. Let's write code to generate these patterns and then print them with a robot!

Light text might seem fancy, but if it’s not large enough, it’s a pain to read.

Some inspiration for transitioning text blocks with different word animations.

Logic focuses on problems, while Magic focuses on opportunities