Why Perceived Performance Matters, Part 1: The Perception Of Time — Smashing Magazine
Those of us who consider ourselves developers, including me, are very task-oriented. We like to be **guided towards optimal results**, and we find ourselves uncomfortable when there is no clear path to follow. That is why we all want to know how to do things; we like step-by-step tutorials and how-tos. However, such guidelines are based on certain theories, deep knowledge and experience. For this reason, I will not provide you, the reader, with a structured answer to the question of how to make a website faster. Instead, I aim to provide you with the **reasons and theories for why things function in certain way**. I will use examples that are observable in the offline world and, using principles of psychology, research and analysis in psychophysics and neuroscience, I will try to answer some “Why?” questions.